Martin Jefferies heads up the social media team at English Heritage, which looks after over 400 historic places including Stonehenge, Dover Castle and sites along Hadrian's Wall. English Heritage's social media channels have a combined audience of over 1.25 million, with a further 1.1 million subscribers on YouTube. Martin's role at English Heritage includes content production for a variety of audiences and with a range of objectives, from reach and engagement to sales and fundraising. It also includes strategic social partnerships, paid social and community management. Before joining English Heritage in 2015, Martin worked in digital roles at media companies including Sky News and The Sunday Times, and started his career reading the news on local radio. When not exploring castles, museums and galleries, Martin can usually be found wandering the Cotswolds or the Lake District with his family.