Michelle Benson helps non-profits find, reach and engage funders on LinkedIn.

By teaching fundraisers, CEOs, communications teams, trustees, and fundraising consultants how to use LinkedIn strategically, she enables organisations to connect with the most difficult-to-reach prospects—companies, trust funds, philanthropists and their advisors.

The offline world keeps you from connecting with funders, but the online world is designed to connect you without barriers—if you know how to navigate it.

Michelle has developed a simple and highly effective strategy for non-profits to tap into LinkedIn's vast funding network, without resorting to cold messaging or spending hours on content creation.

Her students are being "found" on LinkedIn by funders who come to them – eliminating “one at a time cold approaches". Michelle teaches people how to “warm up” funders at scale so they come to you - or if you go to them you are no longer a cold call.

With 30 years of fundraising experience, including roles as both a fundraiser and a funder, Michelle now focuses on teaching organisations worldwide how to use LinkedIn effectively.