Fundraising Objects
LinkedIn

Nathalie Ormrod

Bio

Nathalie is Media Director at fundraising and engagement agency Blue State - advising organisations from UNHCR to Save The Children, UNICEF and many others on programmes in over 20 countries. She leads her team to build marketing and fundraising strategies that deliver growth, ensuring planning activity meets business objectives and is centred on audience insight.

With over a decade of experience in planning and delivering marketing strategy, her portfolio covers both the private and public sectors, with a heavy weighting in the charity sector.

Prior to joining Blue State she spent over 4 years at Unicef UK as a Digital Marketing Strategist, working across the organisation to instil best practice planning and activation across all channels, through their Brand Marketing, Digital Fundraising, Digital Advocacy and more.

Events

2026: Trends, Challenges, and Opportunities for UK Fundraisers

What will it take to find new donors in 2026? In this session, Blue State’s Anjali Bewtra, Senior Director, Strategy & Insight, and Nathalie Ormrod, Senior Director of Global Media, will draw on audience research and campaign results to answer that question.

Beyond Meta: Building a Full-Funnel Digital Program with Pmax, Programmatic & Audio

In this session we show several case studies on how to evolve your digital programme to be less reliant on Meta, and have a wider fuller-funnel approach to planning digital campaigns that deliver better ROI.

QTY 20.00

Want more tips?

Get emails from the humans at Fundraising Everywhere for cracking fundraising tips, promos & updates on upcoming events.