As the uncertainty of the coronavirus pandemic continues, it’s clear that virtual fundraising campaigns are here to stay. Last year, thousands of in-person fundraising events were cancelled due to Covid-19, but the charity sector adapted quickly to virtual fundraising. As a result of this, nonprofit organisations have survived and look set to continue to grow in 2021.
Many charities are using virtual fundraising software and live streamed events as a new way of raising some much needed cash to support their cause. If you’re yet to hold your own virtual fundraiser, we’ve put together this handy guide on everything you need to know about the virtual fundraising world.
Virtual fundraising is a nonprofit campaign or event that is held entirely online. There are all sorts of different types of virtual fundraising, but the main take is that it allows supporters from all over the world to engage with your cause.
One of the most important benefits of virtual fundraising is that it allows nonprofits to engage with their supporters and donors in a safe environment. This is especially important at the moment, where social distancing guidelines are still being enforced.
As well as safety, virtual fundraising events also allow charities to engage new attendees, speakers, and sponsors in new locations across the globe. They also tend to be more cost-effective compared with traditional in-person events. Your organisation doesn’t have to pay for things such as venue hire, and participants aren’t required to pay for a hotel or transport to your virtual fundraiser.
You might think that hosting a virtual fundraising event is a lot of work. Well, it doesn't have to be. Most organisations only need a few resources to set up their own online campaign. Of course, you’ll need to utilise technology so that you can engage your audiences and generate results for your cause.
As long as you have a plan of action and either an online live streaming or fundraising tool you can ensure your virtual fundraiser is a success.
One of the best things about virtual fundraising is that anyone, in any organisation, can use it. In the past, the lack of widely available technology meant that virtual fundraising events and campaigns were only used by charities with big budgets, but much has changed since then. Virtual fundraising software is arguably more accessible than ever, with a variety of solutions and technologies available for nonprofits of all different sizes.
Virtual fundraising can easily be adapted to suit any type of campaign or event. Even though they’re all based online, these types of fundraisers are flexible enough to fit whatever idea your nonprofit has in mind. Here are a few of the most effective virtual fundraising campaigns you can incorporate into your strategy.
If you’re looking for support with your virtual fundraising efforts, then Fundraising Everywhere is here to help. Through virtual conferences, monthly webinars and virtual support, we connect you directly to the proven methods, people, and new ideas that are guaranteed to help you raise more money. This means you can learn wherever you are, in your own time, and at an affordable price. Get in touch today to see how we can help your virtual fundraising.