corporate partnerships

For experienced fundraisers who might be seeing their success rates nosediving, it’s easy to attribute recent results to the current trust fundraising landscape. You’re not alone if you think it resembles a giant binfire (or dumpster fire for my US pals).

What used to work apparently doesn’t anymore.

Rather than sticking our heads in the sand or carrying on regardless and hoping desperately for a return to the good old days, we need to put on our big girl pants and be open to trying something new, because (in the words of Marshall Goldsmith), what got us here, won’t get us there.

Here are a few thoughts from me on how to continue to be the fundraising legend that you are, despite external factors conspiring against you.

Does it take a lot? Or does it take a little to back yourself? What do you think? 

Backing yourself means just that, backing yourself, trusting in yourself and believing in yourself. 

And it can start from the smallest action. It doesn’t have to be big or noisy! As the saying goes “little drops of water can make a mighty ocean.” 

So what’s stopping you? 

As fundraisers you spend countless hours convincing others to believe in your charity, cause and beneficiaries and that is no mean feat! You’re convincing people from all walks of life and seniority, be it funders, policy makers, decision makers, the general public etc. So one would 

think it would be so easy to go from getting others to believe in your work to now YOU believing in YOU. 

The question is are you putting the same energy in getting others to believe in your charity and cause, to now you backing and believing yourself.

Over two years ago,Jo Jeffery shared a simple spreadsheet that she had set up to log changes to grant-making.  Now a website, The List captures – in one place – the pausing, spend-down and re structuring of charitable trusts and foundations in the UK. It aims to inform and empower fundraisers with timely and open access to information. Moreover, it is produced by fundraisers for fundraisers.

Jo shares her observations on this year with us adding what  fundraisers can do to navigate this difficult landscape.

Sometimes it happens partway through a project. Someone agrees to be filmed, and then a few days before the shoot, they change their mind. 

Other times you know from the very start that named faces will never be an option for your organisation. Charities working with survivors of domestic abuse, people seeking asylum, or anyone whose safety depends on not being identified cannot simply film them the way they would film a delighted volunteer. 

None of this means the story has to go untold. It means you need a Plan B, and there are several good ones.

Legacy giving, also referred to as planned giving or estate planning, is the process of donating cash, property, or other valuable assets to a charity through a financial or estate plan at a later date. This form of giving can transform your nonprofit’s fundraising efforts; Giving USA reports that in 2025, U.S. charitable bequests rose by 19.7%, totaling an estimated $62.19 billion. In other words, if you aren’t appealing for legacy gifts, you’re missing out on valuable fundraising opportunities.

Despite this clear value, development professionals often struggle to initiate conversations about legacy gifts due to their highly personal nature. In this guide, we’ll explore actionable ways to reframe conversations about planned giving to emphasize their role in building a legacy of positive impact.

In this episode of the Fundraising Everywhere podcast, host Simon Scriver sits down with Robin Peake, Deputy CEO of Wycliffe Bible Translators and author of the newly updated Complete Fundraising Handbook (8th edition, published by the Directory of Social Change), to talk about what it takes to build a resilient, confident, and effective fundraising career.
Robin shares the story behind writing the book — a nearly 400-page reference designed for fundraisers in the first five years of their careers, especially those working solo or in small teams. They dig into the “squiggly career” path many fundraisers find themselves on, why fundraising is hard (but not complicated), and how to build the confidence to push back when senior colleagues offer opinions that aren’t grounded in evidence.

Legacy giving is a deeply personal decision, often shaped by an individual’s values, emotions, and life experiences. Unlike other forms of charitable giving, leaving a gift in a will requires long-term commitment and forward-thinking. By understanding the psychology behind legacy giving, charities, education institutions, and non-profits can tailor their messaging and engagement strategies to better connect with potential donors. Behavioural science provides valuable insights into why people choose to leave a legacy and how fundraisers can effectively guide them towards this decision.

Following our “Banned and Blocked” webinar on Meta advertising for digital fundraising, we’re diving deeper into the questions we didn’t have time to answer on the day. Simon Scriver sits down with Josh  Leigh from Hynt to tackle the Meta challenges charities are facing right now – from realistic ad budgets and lead generation strategies to navigating Meta’s ever-changing restrictions on social issue content.

If you’ve ever stared at the latest version of your appeal letter, riddled with soul-destroying “track changes” where every sentence sounds like it was written by a committee of people (or robots?) who have never met an actual donor, you are in good company. Truly. We’ve all seen the same letters: formal, predictable, safe … and boring AF.

I’ve spent my career trying to help organizations find unique voices to have more meaningful conversations with donors about their mission.

And the most effective voices (ie: help you raise more money) tend to be non-human. Don’t come at me. 

I will give you four reasons you should consider trying this for an upcoming appeal.

Physical gifts are a fantastic asset for local charities. They lower your overhead, provide immediate resources for your programs, and give your supporters a tangible way to connect with your mission. They’re even essential for certain fundraising events, such as charity auctions.

However, sorting through a never-ending mountain of broken, dirty, or completely unusable items is exhausting. It quickly crowds your storage rooms and drains valuable volunteer hours that should be spent on your actual cause.

Sourcing high-quality in-kind donations does not mean turning away gifts from your community — it just requires clearer boundaries and strategies. This guide covers practical steps to upgrade the quality of your incoming goods while keeping your backend intake simple and organised.

In this rapid-fire Q&A episode of the Fundraising Everywhere podcast, host Simon Scriver puts corporate partnerships expert Andy King (Fireside Fundraising) on the spot with the most commonly asked questions from the Fundraising Everywhere community. Pulled from feedback and conference audiences, this episode covers everything fundraisers want to know about building and sustaining corporate partnerships.

In March 2025, Mind launched a dedicated In Memory cash journey – our first tailored email stewardship programme for supporters giving in memory of a loved one. This session will share how the five part email journey was shaped by audience insight, the results from six months of performance data, and our plans for stewarding different in memory audience segments across channels.

Attendees will gain practical ideas for designing supporter journeys that resonate emotionally, interpreting data to refine approaches, and building multi-channel stewardship strategies that strengthen relationships and encourage repeat giving.

It is easy for a nonprofit to get excited about a bold vision like constructing a new building, expanding a ministry, growing a program or reducing debt. But there is a big difference between wanting to conduct a capital campaign and being ready for one.

A successful capital campaign does not begin with kickoff weekend. It begins with an honest readiness assessment. Your organisation should have mission clarity, leadership alignment, donor confidence, internal capacity and a compelling case for support.

In this episode of the Fundraising Everywhere Podcast, host Cam St.Omer Donaldson is joined by two graduates of the JustGiving Digital Learning Grant Programme — Kayleigh Wingate from Cambridge Cyrenians and Claire Caborn from Dove Cottage Day Hospice.

Both fundraisers work in small charities where wearing multiple hats is the norm, and both came into the DLG program with different goals — Kayleigh to build her fundraising foundations after a background in copywriting and marketing, and Claire to take her charity’s first steps into digital fundraising ahead of a landmark 30th anniversary Big Give Christmas Challenge.

Seven years ago, we asked ourselves a simple question: how do we make learning and networking in the charity sector accessible to everyone, not just the people with the biggest budgets?

We were in the sector ourselves, and we saw it happen over and over. The same people getting the opportunities, and the same people missing out.

We knew what that felt like, because we’d been there too.

And so a whole 2555 days ago, Fundraising Everywhere was born.

In this episode of the Fundraising Everywhere podcast, host Cam St-Omer Donaldson is joined by Claire Stanley, Director of Policy and Communications at the Chartered Institute of Fundraising, to unpack not only what the new rules mean, but also where charities are still looking for greater clarity.

Together they explore the distinction between the ICO’s legal guidance and the Fundraising Regulator’s fundraising framework, discuss some of the grey areas charities are navigating, and explain how the Chartered Institute of Fundraising is working with regulators to represent the sector’s experiences and help shape future guidance.