The Covid-19 pandemic, and subsequent social distancing guidelines, have meant that many in-person fundraising events, seminars and training courses have been postponed or cancelled. Instead, there’s been an increased uptake of these events and fundraisers online. Even with lockdown restrictions easing, virtual events appear to be sticking around for a little longer.

One type of event that’s particularly taken off, are webinars. Webinars are effectively a virtual seminar that’s held entirely online. Given the current climate, this makes them invaluable to charities. But, if you’re thinking about setting up your own fundraising webinar, perhaps you’re not entirely sure how they can benefit your nonprofit? Why are they so vital to your charity work? 

When planned correctly, webinars can be a great way to help your fundraising campaigns; they promote your charity’s cause and impact, as well as reaching wider audiences that you would have not originally had access to. In the blog below, we’ll explain exactly why webinars are so important to nonprofit organisations, as well as everything you need to get started with your own!

Let’s dive in.

Why are webinars important to charities?

There are many different reasons why fundraising webinars are so important to charities. For example, they’re a good way for nonprofits to: 

The main purpose of a webinar is to put a group of people into discussion. Like an in-person seminar, attendees gather to listen and discuss various topics that are relevant to that charity. 

Effectively, this means that you can use them to conduct any of the above, but completely online. Webinars also help you to continue your fundraising events and discussions virtually, in a way that complies with social distancing restrictions. 

So why are webinars so popular with charities and nonprofits?

What do you need to set up your own fundraising webinar?

So now you know why webinars are so popular, and why they’re vital to charities, it’s time to look at how you can host one yourself! It might seem overwhelming to plan your own webinar, especially if you keep getting swamped by the specifics and meeting planning. 

However, they’re actually pretty straightforward to plan. Here are three things you need to start:

An audience and topic

The attendees of your webinar are the key to its success. That’s why it’s important to find out ahead of time what your audience wants and/or needs to hear. You need your audience to have an interest in the webinar programme before it actually goes ahead. Speak to your audience to find out if they’re interested, what’s the best time and date to host your webinar, as well as the key topics they want to discuss.

Set a date and time

Set a date and time for your webinar based on what your audience’s time preferences are. This can be tricky, as if you have multiple people attending from different locations or time zones. However, try and find a balance as best as you can; this might mean that you have to run multiple sessions throughout the day to be fully inclusive.

A streaming platform

And lastly, of course you’ll need a webinar hosting platform to actually run your fundraiser! Lockdown has boosted the popularity of Zoom for meetings, and event platforms like Everywhere+ (that’s us!) can create engaging experiences for big impact. There are plenty of other platforms out there to suit any budget or requirements. Pick a platform that you know how to use and has the features you need, as well as one that pushes simplicity. You need your attendees to know how to access and use it too!

Get involved with Fundraising Everywhere’s May Data Slam 2021 Webinar

It’s not too late to register for our May Data Slam 2021 webinar! In the webinar, we’re talking all about data and how fundraisers can use this to communicate with their donors and form stronger relationships. 
The event will take place on Thursday 13th May 2021 and starts 2pm BST (9am EST). The entire summit is being broadcast online and will be three hours long. If you want to get involved, you can book your ticket here. If you’re already a Fundraising Everywhere member then there’s no need to register, as the event will be subtitled and recorded for you to watch back at any time for 30 days post-event.

In this blog, we’ll give you an insight into our May Data Slam 2021 webinar fundraiser, and why you should get involved. This month, we’re talking all about data and how fundraisers can use this to communicate with their donors and form stronger relationships. Data is very important to any nonprofit or charity, as it can be used as a way to learn more about your donors; who they are, what they value, and how they see themselves as part of your organisation’s mission.

That’s why we’re bringing fundraisers from all over the world together for our May Data Slam 2021 virtual event, and just like the traditional poetry slams, our webinar will be loud, lively and jam-packed with fun sessions. The virtual conference will aim to help you get started, and do more, with data. Whether you’re a frontline fundraiser looking to learn more from what donors are telling us, or a tech-savvy all-things-data Excel jockey, we’ve got a session for you!

Take a look at our insight into the May Data Slam 2021 webinar below, including location, time, date and session highlights.

When and where is the May Data Slam taking place?

Our May Data Slam will take place on Thursday 13th May 2021 and starts 2pm BST (9am EST). The entire summit is being broadcast online and will be three hours long. 

The event will be curated and hosted by Sam Laprade CFRE and T.Clay Buck CFRE.

Who should attend?

Not sure why you should attend the May Data Slam? Well, if:

Then our Data Slam is definitely for you!

Key sessions 

The Ultimate Guide to Fundraising Databases - Chad Barger

So, where do you keep your data? Join master trainer, Chad Barger, CFRE, for a look at the FREE ‘Ultimate Guide to Fundraising Databases’ online guide that he maintains. Chad will also spend a few minutes reviewing how to best evaluate a fundraising database in order to ensure that it will meet your needs.

Undaunting the daunting - Helen Brown

You’ve got a precious asset (your nonprofit’s data) and you know that you need to keep it safe. But what does that mean? Safe from what, or whom? And why? And how? In this session, Helen Brown will provide a flyover of the legalities and due diligence requirements impacting fundraising and point you to solutions to keep your nonprofit’s donor data safe and compliant. 

Yes, You Can Plan a New Donor Welcome Series in 20 Minutes! - Maureen Wallbeoff

Donor journeys all begin with one thing; the first gift to your organization. This is the most important time for you to begin to build a strong, mutually beneficial relationship with them. And that means a new donor welcome series!

But many nonprofit teams feel stuck when it’s time to create these email messages; we’d rather do nothing than get it wrong. Join digital strategist Maureen Wallbeoff as she shows you exactly how to plan a simple, effective new donor welcome series in just 20 minutes.

Humanizing Artificial Intelligence: How AI can help every fundraiser build stronger, more authentic donor relationships - Nejeed Kassam

89% of nonprofit professionals believe Artificial Intelligence can make their organization more efficient, yet almost 80% of nonprofits do not have access to this technology. In this session, come and learn the fundamentals of how you can wield AI as a powerful tool in your work as a fundraiser, everyday. 

You’ll leave with a better understanding of how predictive analytics empower fundraisers and offer unprecedented opportunities to strengthen donor relationships. Your knowledge, combined with the power of Artificial Intelligence are going to change the way you fundraise.

Self Determination and the Future of Data - Amy Sample Ward

The way we structure our world influences what we think is possible and what we allow to take shape. This is true in technology, in data, in fundraising, and social change work in general. 

What does it look like when we release those structures? What is made possible in ourselves when who we are and what we do is not confined to a predetermined check box? Together, let’s envision the possibilities of a better world we can make tomorrow through the changes we make today.

Data, Data Everywhere - Steve MacLaughlin

We are swimming in data, but often bone dry on wisdom. Why is getting more out of data such a challenge? What does it take to embrace using data? Who are organisations that have become truly data driven? Have you heard about Digital Transformation? How could you not! 

It has become the latest buzzword for CEOs, Board Members, and would-be change agents. But what are we really talking about and what are the implications for charities? Real digital transformation must use digital strategies, processes, and tools to do something that transforms the organization - not just improves current practice. 

Join Steve MacLaughlin, vice president of product management at Blackbaud and best selling author of Data Driven Nonprofits to explore and demystify data in the social good sector.

Respect Your Donors with Gender-Inclusive Data - Jude Shimer

Using gender pronouns and salutations can make or break an interaction with any donor, but especially trans and nonbinary donors. Don’t narrow your prospects by assuming donors feel most respected by traditional gendered titles. Improve your relationships and grow your base by embracing gender-inclusive data practices.

Marketing and Fundraising, a data match made in heaven - Safiyyah Gareeboo

Are you marketing and fundraising teams siloed? This is fairly common and can often lead to data frustrations. CRM has the power to pool resources from each team whilst meeting your individual needs and remaining data secure. This talk will highlight key issues and provide tips on how to overcome them to achieve better data quality across your organisation. Working together will help you and your data be more impactful!

How to get involved

If you want to get involved, you can book your early bird place today, here. If you’re already a Fundraising Everywhere member then there’s no need to register! The event will be subtitled and recorded for you to watch back at any time for 30 days post-event.

Please let us know if you need additional accessibility support by contacting [email protected] before May 5th.