Funraising events have always been a good way to raise money and gather support for your nonprofit’s chosen cause. But due to Covid-19 and social distancing restrictions, many of these in-person events have been postponed or cancelled. 

A year on since the outbreak of coronavirus, charities and other nonprofit organisations are having to adapt and find innovative ways of fundraising. One way to do this is by moving your planned in-person campaign online by hosting a virtual fundraising event. Thanks to the internet and the improvements in online video technology, there are now plenty of solutions for hosting an online fundraiser remotely. 

But apart from the obvious, why should your charity host a fundraising event, and what benefit is it to you?

What’s the difference between a virtual fundraising event and an in-person one? 

The most obvious difference between the two types of event is that a virtual fundraising event is hosted online and not in-person. Rather than meeting supporters face-to-face and holding speeches with large audiences, everything is done online via streaming platforms, virtual auctions or video calls. 

However, the goal remains the same. Your charity can still raise money by inviting donors and supporters to join in your stream, participate and donate in your virtual event. Arguably, they give your nonprofit, and your donors, more flexibility. But why? Take a look at some of the benefits below.

Reasons why your charity should host a virtual fundraising event

If your charity has never hosted a virtual fundraising event before, it can seem a bit daunting when it comes to organising one. However, they’re pretty easy to plan, and they also come with many added benefits that you just don’t get from a traditional in-person fundraiser.

Here’s some reasons why your charity should host one:

Reduced costs

With large in-person fundraising events, you have to worry about costs. This can be anything from venue hire and catering fees, to transport and utility costs. With a virtual fundraising event, you can save your charity both money and time, as you’re not having to pay for any of these things. Instead, you can focus on raising funds for your cause through your online fundraiser.

Reach new supporters

One of the main reasons why you should host a virtual fundraiser is that they make your event more accessible to new supporters. It opens your event up to people who may not have been able to participate before, as they have an internet connection. Virtual fundraisers allow your supporters to join in and donate to your nonprofit’s campaign, no matter where they are in the world.

Increase donor engagement

With virtual fundraising events, you have an abundance of options when it comes to keeping your donors engaged with your charity. Virtual platforms give attendees the opportunity to participate in polls, group chats and conversations, as well as making it easier to find relevant resources about your campaign. Whether it's through hashtags or donation trackers, virtual fundraising events are a great way to engage and convert prospective donors into supporters of your charity.

Create more sponsorship opportunities

The entry barrier for sponsors at in-person events can be pretty high, due to delivering supplies, making t-shirts, printing banners, and so on. On the other hand, digital sponsorship can easily be set up with a simple monetary contribution and the distribution of your charity’s branding assets. Virtual fundraisers also give smaller businesses and organisations the opportunity to sponsor and join your cause, as things like staff and budgets for live events are not needed. 

Fundraising Everywhere can help you plan your own virtual fundraiser

Planning your own virtual fundraising event involves a lot of time and skill, so if you’re looking for external support with your fundraising efforts, Fundraising Everywhere are here to help.

Through virtual conferences, monthly webinars and virtual support, we connect you directly to the proven methods, people, and new ideas that are guaranteed to help you raise more money. This means you can learn wherever you are, in your own time, and at an affordable price. If you’re interested in finding out how we can support you, get in touch with us today. 

Planning a virtual fundraising event, especially if it’s your first one, can seem pretty daunting. We all live busy lives, and as a result, fundraising might not be your top priority - especially if you factor in the work involved in actually setting up and hosting your own event. 

But even if your time and resources are limited, fundraising events might not be as complicated and time-consuming as you think. All you have to do is make sure you’ve covered all the key components. Whether your fundraiser is big or small, we’ve put together a step-by-step plan you can follow inspired by our brilliant Fundraising Everywhere speakers to ensure that your fundraising event is a success.

Step 1: Outline the purpose of your fundraiser

Ask yourself, ‘what is the purpose of this fundraising event?’ 

Perhaps you’re hoping to raise money at the event, but the main focus is to spread the word about the work your charity does or reach out to a new audience? Are you targeting a large group of people who don’t know much about your chosen cause or a smaller group of regular supporters and donors? 

It’s vital that you make it clear to everyone involved what you’re raising money for and why. This will help your fundraising donors to know the impact their participation or donation will have, as well as making them connect to your cause on a personal level as well. 

Step 2: Set a fundraising goal

Once you’ve outlined the purpose of your fundraising event, you need to decide how much money you plan on raising. For example, if the sole purpose of your fundraiser is to generate donations, everything will be geared towards raising a specific sum of money. 

The amount of money you choose should be what you hope to to raise after expenses of the event are deducted. Of course, your goal doesn’t necessarily have to revolve around how much money you can raise, but, if you are thinking of having a set figure to work towards make sure it’s a realistic amount to aim for. 

Step 3: Create a budget

Most charities and non-profit organisations have tight budgets to start with, so making your own budget for your event is crucial. 

Budgeting is a good way to ensure that you won’t overspend when it comes to organising the elements of your fundraiser. Think about how money will influence the activities you’re hosting. For example, the cost associated with big events can increase gradually as the number of attendees goes up. This could then affect how much you charge for attendance.

Alternatively, hosting a virtual event can help to control and minimise the costs of food, space, and materials, as well as ensuring the safety of attendees during the pandemic. Whatever your plans are, be sure to leave a little wiggle room in your budget for any unforeseen costs.

Step 4: Plan everything up in advance

Both you and your event staff should plan and set everything up well in advance. This includes all the particulars of the fundraising event, so make sure you have the following questions covered:

Make sure you give yourself plenty of time to get set up, and don’t be afraid to ask for external support if you need it.

Step 5: Spread the word

Making people aware of your fundraiser is vital to its success, as without any guests or attendees you’re not going to meet your target goal. There are plenty of ways in which you can tell people about your fundraiser, but one of the best and most cost-effective ways is to use social media. 

Platforms such as Facebook, Instagram, TikTok and Twitter can make people in the community aware of your event quickly, and at no additional cost to you. If you do have a bit of budget for advertising, paid adverts on these social platforms are often much more effective at drawing attention to an event than traditional media.

Having a good marketing strategy will not only help you get attendees, but it can also convince supporters that your charity and fundraising event is worthy of their time and money. Get the word out early about your fundraiser and then follow-up to find out who is planning on attending.

Need support with your fundraising efforts?

It can take a lot of money, skill and finesse to plan a successful fundraising event, so if you’re looking for external support with your fundraising efforts, Fundraising Everywhere are here to help. 

Through virtual conferences, monthly webinars and virtual support, we connect you directly to the proven methods, people, and new ideas that are guaranteed to help you raise more money. This means you can learn wherever you are, in your own time, and at an affordable price. If you’re interested in finding out how we can support you, get in touch with us today. 

2020 was a challenging year for the charity sector, but it also proved that it is resilient and versatile too. The coronavirus outbreak caused the economy to go into recession, something which has historically led to a decrease in charity donations in the past. But surprisingly, according to a recent study by Open, donations actually increased during the first national lockdown in the UK.

The rise of virtual fundraising events and other innovative solutions for charity organisations everyday operations meant that plenty of support and donations were still being made during the pandemic. With 2021 well underway, there’s no doubt that there’ll be plenty of new challenges for charities who are looking to navigate the ‘new normal.’ We’ve put together some of our predicted fundraising trends for 2021 that are set to define the charity sector.

Virtual events are here to stay

The biggest impact that coronavirus had on the charity and fundraising sector was the cancellation of thousands of in-person events. In response, there was a drastic shift from in-person fundraisers to virtual ones. With Covid-19 continuing to impact the world in 2021, it’s no surprise that we predict that these virtual fundraising events will continue. This is because they allow charities to:

Hybrid events that combine small in-person events with virtual audiences will also continue to grow in 2021, as Covid restrictions are set to be in place until June at the earliest. Hybrid fundraisers are great at balancing both aspects of physical and online events. They allow organisations to comply with social distancing measures, as well as maintaining personal elements that are often missing for virtual events.

More digital fundraising

With the continued use of virtual meetings and events, it’s not surprising to predict that digital fundraising campaigns will also be popular in 2021. They’re simple and cost-efficient, something that most charities and nonprofit organisations are looking for as a result of the pandemic.

Crowdfunding, digital auctions, pledge drives and prize draws don’t require a lot of time and only a small amount of work involved. Even simply adding a donation button to a charity’s website can bring fundraising success with little effort. Online fundraising was increasingly adopted in 2020, and it’s set to continue to grow throughout this year too. For more ideas, read this post from QGiv.

More donors will come from social media platforms

2020 saw plenty of people go online and proactively engage donors in virtual social spaces. This year, charities and non profits will have to continue to look for support on the online platforms where audiences spend most of their time. They can do this by strengthening their presence on social media platforms such as Facebook, Instagram, LinkedIn, and Twitter, as well as creating a presence on up-and-coming social platforms like TikTok.

Live streaming is another exciting trend for 2021. By engaging your supporters through live video streams, you’re creating a new source of engagement and revenue for your charity organisation. You can also use it to show supporters the direct impact your charity has had with the simple click of a button.

Get the most out of your team with Fundraising Everywhere

Seeing these predicted trends, it’s no surprise that digital fundraising efforts will continue to grow online. If you want to get the most out of your virtual fundraising, we’re here to teach you the skills you actually need to raise more money for your charity.

Through virtual conferences, monthly webinars and virtual support, we connect you directly to the proven methods, people, and new ideas that are guaranteed to help you raise more money. This means you can learn wherever you are, in your own time, and at an affordable price. See how we can help you, today.

Today we're launching the Fundraising Everywhere Fund.

We always try to price our training and events at a level that anyone can access them. For €5 a week to access everything we feel that your organisation will understand that this is a bargain investment in your professional development.

For those whose organisations don't see the value in upskilling you, we still hope our prices are at a level that you can justify self-funding, knowing that on top of access to all of our events our members also get direct access to us for support.

But we've all been in the position where you can't justify another outgoing. You have other priorities and commitments. And we get that.

So we launched the Fundraising Everywhere Fund to help you.

Throughout the year we sometimes have unusual events or circumstances where it doesn't feel right to charge for tickets, but a free show wouldn't do it justice.

In those circumstances we are going to require or request a donation. All of which will go in to The Fund, granting Fundraising Everywhere Membership to people who might normally find it out of reach.