Two people chatting over a small white circular table

Written by Jo McGuinness MInstF(Dip), Head of Philanthropy & Partnerships at Children 1st

Dear recruiting managers,

I write this to you as something needs to change with the traditional way of recruiting.

This sector is great, but whilst we champion wellbeing, diversity and fairness externally in our charitable work, we are failing those who seek to support these efforts as potential employees.

Back in April 2021 the role I’d held for almost 4 years was highlighted for redundancy. I launched into job hunting immediately – as the sole earner in my family, I had to have an income.

A countdown clock started ticking to find a suitable role; a role I could stay in for a couple of years, remote working and a minimum salary so I could provide for my family.

Between April - September, I applied for 31 jobs, averaging 5 per month.

In total, including looking at job boards, researching roles and organisations, time spent writing covering letters, copying and pasting info from my CV into applications forms, preparing interview answers, fulfilling task briefs and the interviews themselves, I spent in excess of 70 hours job hunting.

70 hours roughly equates to 11 hours of work each month over and above my day job.

For hire sign

Job hunting currently is taking place against a background of a UK in crisis. We’ve got so used to the constant hum of tension, fear and anger that it’s easy to think we can all push on as usual and expect what we expected in 2019.

We can’t. People are struggling.

Job seekers feel fear even more acutely than before Covid-19, everything is more precarious and different things, such as an employer’s home working or maternity policies, are more important than before.

Appreciate the power dynamic. Do what you can to rebalance it.

The minute a job seeker looks at your advert they are on the back foot. Everything is done to your standard; your schedule and they are at your mercy. Anything you can put in place to make the process fairer, more transparent and kinder – the more applicants you will get.

Of the 31 roles I applied for, only 17 offered a conversation for interested candidates. As a job seeker, I cannot tell you just how useful those conversations are for candidates. They shed light on what’s important to you and your organisation and you get a feel for the humans behind the ad.

Of the 17 conversations offered (I took them all up), only 4 were with the actual recruiting manager – all others were with recruiters. Still of value but less insightful.

Please don't forget your manners.

Of the 31 applications made, 5 didn’t notify me at all of whether I was successful or not (I assume not!). Given the average time I spent on an application was over 2 hours, letting applicants know if they’ve been successful or not – a two-minute email, seems a polite thing to do.

Candidates in this sector are often partly drawn to roles due to an affinity or appreciation of your cause, so ask yourself – would you simply not reply to a potential donor if they contacted you?

Not having time isn’t a valid excuse. Make time.

While we are on making time and doing the work, please provide useful, constructive feedback.

It’s disheartening to invest time only to receive no useful feedback on why your application wasn’t progressed. It also asks questions about the transparency of the process.

Some of the no-so-helpful feedback I received when unsuccessful included;

“It was a really competitive process and I don’t have exact feedback on what was lacking in your application I’m afraid.”

“Having had such a good response to the advert, I have selected another candidate for the role with more relevant experience.”

Ugh.

Equally as frustrating is vague feedback given post-interview where you leave the candidate unsure as to what exactly you wanted to see. An example of this was when I was told by the recruiting manager that they “hadn’t really seen my personality” in the interview.

What does that mean?

What am I to do with that feedback?

Please, check your feedback is specific and something that the candidate can improve upon for similar roles in future. You may not see this as your responsibility, but it is. The candidate has given their time, if you have offered feedback you have the responsibility to ensure it is constructive.

Don't think we don't see the red flags.

Employee expectations have changed since 2019. We know that work can be done on the whole, equally as effectively at home.

We can build incredible relationships in the virtual space.

We know it’s better for our health and well-being to spend time doing things we want to do rather than sitting in traffic or on a train.

Roles requiring hybrid working without clear rationale are popping up more on job boards, and it’s not clear why.

If this includes your role, really question yourself – why have I put a requirement for the post holder to come into the office 2 days a week? Is it because there are specific tasks that can only be completed in person? If so, make those tasks clear in the advert.

If you don’t have tasks that can’t be done remotely but you still ‘need’ someone in the office then challenge yourself.

Are you coming from a place of privilege where cost of travel isn’t a big factor for you so paying that to ‘enjoy’ time in the office feels reasonable?

Are you someone who likes the hubbub in an office? Great, but that doesn’t mean others feel the same.

Do you want to see your direct reports busy working, or have them near you in case you need to performance manage?

Yes? Then send yourself on a management training course immediately for the benefit of yourself and your employees.

I pushed back on numbers of days mandatory office working with so many of the roles I applied for and if it wasn’t so frustrating the responses would be funny;

“Well, we have an office and the trustees want us to use it.”

“We need someone from fundraising to be around in case a supporter wants to drop cash in or collect a bucket.”

“We need you to be available for any last-minute meetings.”

Stop it, you're embarrassing yourselves.

Other red flags include;

My absolute favourite red flag is the phrase that needs to be banned with immediate effect;

‘the candidate will need to hit the ground running’.

Usually accompanied by other delightful descriptors such as;

‘fast-paced environment’ and;

‘wants to live and breathe the success of the team and the charity.’

Let’s be frank. Most of us need a job because we have bills to pay. We work in the sector because we choose to, and mostly because it’s a great place to be.

We don’t work here because we want to join a role without suitable induction plans in place, where expectations will be heaped upon you from the get-go, which is what ‘hitting the ground running’ is code for.

Or where we are expected to live and breathe our job. We can care, of course we care – and we should. But please, your candidates are only human. They have other interests and a fair expectation of support and a positive work/life balance.

By including statements like these you are giving an insight into the potentially negative culture, and unachievable expectations the candidate can expect.

Go back, work on that, and recruit once that’s in a better place, or – be honest. You need a candidate to hit the ground running because the workload is 50% more than it should be. In which case, pay more too.

This isn't to say all practise out there is bad, its not. There are shining stars. I just wish I'd seen more of them.

And they aren’t hard things to do. Every recruiting manager could take up at least 1 or 2 of these examples;

  1. Show the salary and remove all unnecessary educational qualifications.
  2. Run your adverts and candidate packs through gender bias software, available free here.
  3. Reduce your essential/desirable criteria down to the bare minimum. You shouldn’t need more than a few points.
  4. Don’t ask candidates to complete your own application forms. CVs and covering letters are ok, but even better (and more supportive of diversity, inclusion and accessibility as it prevents unconscious bias), is to ask candidates to answer anonymous screening questions relevant to the role.
  5. Share the interview questions in advance. Lots of folk are trying this now (like Fundraising Everywhere, see Matt Smith’s twitter post). The results are overwhelmingly positive. Doing this supports accessibility, different kinds of thinkers, or those who struggle with nerves.
  6. Share the grading criteria you have used and make time for specific and constructive feedback.

I see the sector’s recruitment practice improving almost every day as more recruiting managers challenge themselves to do better, but we can do better and faster.

So, my challenge to you is, are you going to get on board or get left behind?

Yours,

All frustrated job seekers out there

Want more content like this?

Check out the *free* webinar Jo spoke at on this topic: How to recruit talented people in 2022.

Image: Harold Sumption

The founder of modern fundraising: 5+ insights

We are very excited to host guest blogger and fundraising lifer, Giles Pegram CBE this month. Giles ran his first campaign, a jumble sale, aged just 12 years old, raising an incredible £80 for Oxfam – £1,000 in today’s money! As many of you will know, Giles has devoted his career to the sector, spending many years as Appeals Director at NSPCC, as a trustee of the CIoF, and more recently as vice-chair of the Commission on the Donor Experience. Giles was awarded with the ‘Lifetime Achievement in Fundraising’ Award in 2002, and a CBE in 2011.

As you look back from 2021 and look forward to 2022, don’t forget 1972.

The advice that follows is over 50 years old. It comes from Harold Sumption. Some, like me, regard him as the founder of modern fundraising and believe that his thinking is as relevant in 2022 as it was 50 years ago.

Harold was a seasoned commercial advertising professional. He enjoyed a key role at several innovative UK advertising agencies, and applied his great commercial experience to the world of fundraising. He knew precisely what he was doing.

Six of Harold’s greatest aphorisms

Harold was not just a brilliant fundraising mind; he also managed to distil his thinking into simple statements. So they have survived.

  1. The charity is the agent of the donor
    The role of charity as the agent of the donor in bringing about change, and that fundraising is the process that brings donors and cause together. Like many of Harold’s aphorisms, both simple and profound.

  2. Open their hearts, open their minds, then open their wallets
    All three, in that order.

    Present the need that your charity is addressing, the solution it is providing, and engage the donor in being part of that solution.

  3. Present the need, powerfully, not to shock but to engage
    Charities have used shocking images, attracted media attention and defended them on the basis of the intensity of the problems they were tackling.

    But donors? They recoil. We must present the need in a way that viscerally engages the emotions of the donor by making them want to help. Not shock them.

    This is both acceptable and indeed good. Donors will feel they are making a significant difference when they give, so will have a better experience. Not just be shocked.

  4. People give to people, not to organisations, mission statements or strategies
    People say they give to the NSPCC: In fact, they give to prevent a child being cruelly treated.

  5. Fundraising is not about money. It’s about important work that needs doing. If you start by asking for money, you won’t get it and you won’t deserve it.
    This is brilliant. I’ve nothing to add.

  6. Success produces congratulations. Need produces results.
    Tell that to your trustees when they ask why you aren’t presenting the great work of your charity in your fundraising. Money is the means to that end. And it’s supporters who give time and money. To meet a need.

Harold was a man of great stature. But at heart he was a very humble, ordinary man. Who changed the fundraising world.

Now, go back to what 2022 can learn from 2021.

Giles Pegram CBE – November 2021

gilespegram.com

Image: Giles Pegram

Although the coronavirus pandemic is still very much around, with the easing of lockdown restrictions continuing, and the vaccine rollout underway, things are starting to look hopeful for the fundraising industry.

There’s no denying that COVID-19 drastically changed the charity sector. Not only did it put a stop to many large in-person fundraising events, but it also saw the economy go into recession; something which has historically caused charity donations to drop off. However, the charity sector proved to be very versatile. 

Websites and video conferencing platforms covered service delivery and in-person fundraising methods were replaced by online donations and virtual events. As a whole donor engagement became pretty much entirely digitised. And that looks set to continue for the foreseeable future. Research conducted by IBISWorld states that:

‘The industry is expected to recover from the sharp decline caused by the COVID-19 (coronavirus) outbreak, which forced the closures of charity shops and cancellation or postponement of fundraising events. However, revenue is expected to remain below that observed prior to the pandemic, and the return of large-scale fundraising events remains uncertain.’

Digital is set to be at the forefront of all the latest trends within the charity sector. If you’re interested in ways in which you can help your non-profit flourish in this post-pandemic world, we’ve put together a list of some of the latest industry trends that charities should be aware of.

Let’s dive in!

Contactless and digital payments

Social distancing meant that contactless payments went from an interesting spectacle to a necessity. Of course, many non profits had already made the switch to contactless before Covid-19 came along, but there’s no denying that the pandemic certainly cemented that shift. 

Digital contactless payments replaced cash donations and were essential to many charities in maintaining their fundraising efforts. The latest industry data is showing that contactless payments will become even more important as we leave the pandemic behind. 

If you have yet to implement a cashless way for supporters to donate, then the good news is that pretty much anyone can implement a contactless payment. You can set up any of the following digital payment methods with ease:

Social media platforms

Social media became an essential tool for charities during the pandemic, and that reliance looks set to continue in the future. 

Platforms such as Facebook, Instagram, Twitter and LinkedIn offer them an easy but effective way to promote their cause. They also give them the opportunity to communicate with supporters, reach new audiences and raise awareness about their service delivery. Even new platforms, such as TikTok and Clubhouse, are helping nonprofits spread their reach.

Charity livestreams

Live streaming will definitely continue to be a key fundraising device for many charity organisations. Social media and event platforms like Everywhere+ provide charities with the opportunity to do this, in one of the simplest ways. 

Rise of TikTok

TikTok’s growth doesn’t show any signs of slowing down, especially when it comes to its general importance for charities. The social media platform is constantly evolving, and it provides a brilliant opportunity for nonprofits to connect with younger audiences. If you haven’t already, get involved as soon as you can with TikTok.

Gaming in the charity sector

The pandemic meant that charities had plenty of opportunity to host some interesting types of fundraising events, and one of the most surprising and popular has been gaming. 

As we previously mentioned in one of our other blogs, video games are no longer limited to teenagers, and when used correctly, can be a great way to raise donations through live streaming. In fact, the connectivity it brings has made gaming an essential tool for fundraising in this socially distanced world.

Video game live streaming can bring many benefits to your charity, as not only does it encourage donations, but the collaboration with well-known online gamers can spread awareness of your organisation to their large audience.

The Make A Wish charity used gaming to set up a virtual fundraiser called ‘Game Stars.’ This virtual fundraising event saw online gamers and streamers host game shows on a stream, where they encouraged viewers to donate money to the charity’s cause.

Is your charity in need of a digital transformation? Fundraising Everywhere can help!

The above industry trends look set to continue, even as social distancing measures ease. Nonprofits should take full advantage digital transformation, so that they can stay ahead of the curve in the future. If your charity or organisation is in need of assistance with this, Fundraising Everywhere is here to teach you the skills you actually need to raise more money for your nonprofit.

Through virtual conferences, monthly webinars and virtual support, we connect you directly to the proven methods, people, and new ideas that are guaranteed to help you raise more money. This means you can learn wherever you are, in your own time, and at an affordable price. 

Get in touch to see how we can help you and check out the Virtual Fundraising Summit for instant access on more advice.

Whether you’re a solo fundraiser or a part of a national charity, it’s likely that you already know the importance of hosting fundraising events. 

Not only are they a great way to raise money, but they can also spread awareness and attract future sponsors to your chosen cause. Unlike cold calling or sending mass emails to raise support and much needed funds, fundraising events are a much more efficient and personal method. But fundraising events aren’t limited to just in-person charity events. In fact, now more than ever, it’s important to get creative with your fundraisers. 

The more unique your fundraising idea, the more likely it is that you’ll engage supporters. The best part? It doesn’t have to involve a lot of work either! The best fundraising ideas can be made with careful planning and lots of creativity. We’ve put together a list of our top ten unique fundraising activities that are sure to engage people to raise money for your nonprofit, whilst still having fun while doing it.

Let’s dive in!

Here are ten unique fundraising activities for you to consider

Unfortunately, Covid-19 is still having an impact on the charity sector. The virus is still at large, making it impossible to go ahead with hosting most in-person fundraising events. However, there are lots of ways to fundraise when in-person events aren’t an option!

From virtual video game tournaments and online cookalongs, to mixology classes and remote fun runs, the possibilities are endless. You don’t need a huge budget; all you really need is a core message and a unique activity to attract attention!

Video game tournament

Video games are no longer limited to teenagers playing Fifa or Minecraft in their bedrooms. Virtual gaming is a million pound industry that continues to gain in popularity with the innovation of online streaming platforms such as Twitch. 

It only makes sense that nonprofits start using these platforms to their advantage. You can set up a virtual gaming tournament and ask supporters for donations to take part or place bets on the results, with all the winnings going towards your charity’s chosen cause. 

Remote 5K run or cycle

Running or cycling challenges are not a new idea, but they’re a firm favourite that can raise a lot of money for your nonprofit. And just because big in-person fun runs or cycling races aren’t possible with Covid, it doesn’t mean that they can’t be done remotely! 

These 5K races can be hosted virtually, all you need to do is to charge registration in the form of a donation. You then encourage the participants to complete the distance in their own time by themselves. The runners or cyclists can then share their time and route via apps like Strava.

Eco fines

This is an activity that pretty much anyone can take part in; from supporters to your fellow work colleagues. The idea behind eco fines is that when someone does something that isn’t considered eco-friendly, you give them a small fine which they must donate to your chosen cause at the end of the month. This can be anything from leaving a light or computer switched on, to printing unnecessary papers. 

Online cookalong

Some of the best fundraising activities involve food, and they’re popular with both fundraisers and attendees alike. Encourage people to channel their inner Gordon Ramsey or Nisha Katona with an online cooking class. 

Your nonprofit can partner with a local restaurant or chef and charge admission donations to attend the livestream. You could even go one step further by including incentives for big donations by offering one on one time with the chef after the cooking class has finished.

Marathon event

Marathon events don’t have to be related to running! This type of fundraiser can be used for football, rugby, tennis, swimming, pool or any other sport or hobby that works for you. 

Once everything is set up, you can livestream the entire marathon event virtually on your nonprofit’s website. You can raise funds by encouraging people to donate to spur your marathon efforts on. Think Joe Wicks’ 24-hour charity workout marathon for Children in Need.

Spinning 

Spinning is a form of indoor cycling that asks gym enthusiasts and cyclists alike to sweat for a good cause. 

You can partner with a local spinning studio or gym and ask people to take part for a suggested donation. Local instructors can lead the spinning class through an energetic and fun workout to raise funds. You can even put on post-spin refreshments/food for an after-workout fundraising event.

Silent auction

By shifting your silent auction to a virtual event, it actually becomes even more accessible for more people. You can promote the auction prizes in an email campaign and on your social media platforms to engage potential attendees. You can then take advantage of the opportunity to ask for donations throughout the event too.

Virtual pet event

Virtual pet fundraising events are so successful because people love to show off their furry friends. These events can be great in getting people involved with your nonprofit online. Usually, all you need to do is to ask people to take a picture of their pet and post it to social media using a curated event hashtag.

Virtual pet events will help to drive engagement across your social media channels through user-generated content. The more people engaged on your social channels, the more likely they are to offer their support for future fundraising campaigns.

Mixology competition

Hold a virtual mixology competition to see who can create the best cocktail in honour of your charity. Charge an entry fee that will go towards your fundraising target, and encourage people to take part by offering a lucrative prize for the winner. Users can submit their ideas and videos of their cocktail making skills via a social media hashtag. Make it more inclusive by adding an alcohol-free element!

We can help you plan your own virtual fundraiser

If you’re looking for external support with planning your fundraising efforts, Fundraising Everywhere is here to help.

Through virtual conferences, monthly webinars and virtual support, we connect you directly to the proven methods, people, and new ideas that are guaranteed to help you raise more money. This means you can learn wherever you are, in your own time, and at an affordable price. 

If you’re interested in finding out how we can support you, feel free to reach out. A member of our team will be happy to speak with you about your charity.

Reaching fundraising targets is vital to the success of any non-profit fundraising campaign. It’s the one daunting task that charities are faced with immediately. 

With so much resting on donations from supporters, there is no avoiding fundraising. If your charity or organisation is desperately in need of some funds, or you’re short on time, then reaching your fundraising targets within three months can be a difficult task to achieve. Especially if your charity is new to the sector.

So, how can you do it? One of the best ways is to set out a clear fundraising plan, using a variety of trends, techniques and strategies. If you plan well ahead, fundraising won’t seem like as much of a chore, and it’s likely that you’ll fundraise the money you need to help your chosen cause. 

We’ve put together a step by step guide on how to reach your targets in just three months, by using a successful fundraising strategy. By following our advice, you’ll soon be on your way to meeting your fundraising goals.

Set realistic goals and targets

This might seem obvious, but setting a fundraising target that you can actually achieve in three months is one of the best ways to ensure success. You can set yourself up for failure if you set the bar too high. 

Ambition is great, but sometimes supporters can get overwhelmed with unrealistic targets. For example, people are more likely to donate to a campaign that is trying to raise £1,000 for local food banks than £1 million to eliminate world hunger forever.

Use a multi-channelled approach

Social media is arguably one of the best ways to market a business or organisation, and the same goes for charities too. But being on social media isn’t enough to spread your nonprofit’s message and goal. Instead, try using a multi-channelled approach that harnesses a combination of website content, social media, TV, print, radio and email. 

Branding and consistency is key; wherever potential supporters can interact with you, they should see the same message with the same campaign goal that will motivate them to get involved. Use social media, email campaigns and website blogs to create a wave of excitement around your fundraising campaign. 

That doesn’t mean just putting out a single call to action on Twitter or sending one email campaign,do nothing else and wait for something to happen. You need to keep driving energy around your campaigns.

Create a sense of urgency

Try thinking outside the box when it comes to the length of your fundraising campaigns. By keeping your campaign’s timeline short, you’ll create a sense of urgency for donors. Your rallying cry for it should be dramatic - dare we say, somewhat over-the-top - so that your supporters know that the deadline to donate is looming. 

Campaigns that last too long can quickly lose momentum. If your fundraising campaign is more than a month or two, people will either donate later down the line or forget, rather than contributing straight away. Try to keep it lasting no more than a couple of weeks to create a sense of urgency.

Streamline the donation process

Streamlining the donation process for supporters is the best way to make sure you don’t ‘shoot yourself in the foot’ so to speak. Once you’ve convinced someone to help you reach your fundraising target, you then don’t want to make it hard for them to complete their donation. 

Really, you should be able to set everything up online so that your nonprofit can receive donations in just a few clicks. In other words, you want to eliminate all friction from the process. Try implementing these ideas:

Engage Your Supporters

The best and most successful fundraising campaigns involve so much more than just asking people for money. You should be constantly engaging your supporters throughout your process. 

Instead of a highly centralised campaign, why not enlist the help of your charity’s community to participate themselves? The energy and buzz you create around your organisation and subsequent campaign will spread when your supporters have a voice or key role in bringing your message to life. The added bonus? Engaged supporters are more likely to donate to a campaign they can get involved in.

Think outside the box

There are all sorts of different fundraising methods and ideas out there, but something that can really boost support for your campaign is by being different. Don’t be afraid to think outside the box when it comes to getting people engaged in a cause. Create a project for people to rally around. One good example of this is the ‘Free Timmy’ campaign run by Invisible Children

One of the charity’s employees, Timmy, volunteered to live inside a giant cage in the nonprofit’s office until Invisible Children reached its fundraising target. Donors could ‘buy’ Timmy certain survival tools such as food and blankets by donating to the campaign. This playful gimmick was a huge success, and the sense of a cooperative effort and urgency played a huge part in it.

Need help achieving your fundraising target?

If  you’re looking for external support in reaching your fundraising targets then Fundraising Everywhere are here to help. 

Through virtual conferences, monthly webinars and virtual support, we connect you directly to the proven methods, people, and new ideas that are guaranteed to help you raise more money. 

This means you can learn wherever you are, in your own time, and at an affordable price. If you’re interested in finding out how we can support you, get in touch with us today. 

The mental and physical wellbeing of fundraisers and charity workers has been tested a lot this past year. The coronavirus pandemic has turned the fundraising sector upside down, and placed added stress on the fundraising efforts of non-profit organisations and fundraisers.

With the start of a new financial year, and with lockdown restrictions beginning to ease, the wellbeing of professionals in the charity sector has never been more important. However, it arguably has never been at more risk either. As the leader, or member, of a non-profit team, how will you balance the need for income, delivery and security with both your own, and your colleagues, wellbeing needs?

That’s why, this month’s webinar is a virtual summit focusing on wellbeing in the charity workplace. If you’re looking to support yourself and your team, then our Fundraising Everywhere Charity Workplace Wellbeing Virtual Summit is something you wouldn't want to miss.

Take a look at our insight into the summit below, including location, time, date and speaker highlights.

When and where is the event taking place?

The Charity Workplace Wellbeing Virtual Summit  is taking place on Thursday 22nd April 2021 and starts at 12pm (BST). The entire summit is being broadcast online and will be three hours and fifteen minutes long. 

We’re happy to announce that our sponsor for the event is the world's leading cloud software company, Blackbaud, who power social good. The virtual summit is also hosted in partnership with Claire Warner. 

What is being discussed at our Charity Workplace Wellbeing Virtual Summit?

Our virtual conference is looking to address the root cause of wellbeing within charity organisations. We’ll be looking at how a non-profit’s culture and processes can be changed to reduce employee burnout and improve productivity. The event is for staff and leaders at charities who care about the wellbeing of their fundraisers.

During the summit we will host a variety of sessions, including:

The event will be subtitled and recorded, and made available online for members who could not attend.

Key speakers

Professor Cary Cooper: Psychologist

Cary is a psychologist and a world-leading expert on wellbeing within the workplace. He’s the 50th Anniversary Professor of Organizational Psychology and Health at the Manchester Business School, University of Manchester.

Janet Leighton: Director of Happiness at Timpsons

Janet is the Director of Happiness at Timpsons, and she will be talking about how her company put people at the heart of everything, and ways in which the charity sector can replicate this!

Paul Amadi: Chief Supporter Officer at British Red Cross

Paul is the Chief Support Officer at the British Red Cross, one of the world’s leading charities. He is also a fellow of the Institute of Fundraising, and has served as chair of the International Fundraising Congress, Europe’s largest annual gathering of fundraisers.

Simon Blake: CEO at Mental Health First Aid

Simon Blake is the Chief Executive Officer at MHFA England. He’s dedicated his career to working with young people and has a long track record of championing difference and creating platforms for people’s voices to be heard.

How to get involved

If you’re interested in attending our virtual summit, early-bird tickets are now available. But hurry, you have until the 15th April to get yours. You can purchase a ticket online. If you have additional accessibility needs please email: [email protected] before April 15th. 

We look forward to seeing you there.

Fundraising Everywhere is pleased to announce that our new website is now live! After months of design, planning and hard work, we’ve finally launched a new site where fundraisers and Fundraising Everywhere members can access our online resources and get involved in our friendly online community. 

Since our foundation, Fundraising Everywhere has always looked to lend a helping hand to fundraisers everywhere, whether they’re an individual or work as part of a bigger non-profit organisation. 

A good fundraiser knows that the actual asking of money is only a small part of the whole fundraising campaign. The real time-consuming and important stuff happens before and after the asking of money. That’s why we offer support to fundraisers; through virtual conferences, monthly webinars and virtual support, we connect them directly to the proven methods, people, and new ideas that are guaranteed to help them raise more money. 

We hope that with the launch of our new website, we can continue to help give fundraisers the clarity, confidence and connections for success. Take a look at some of the new features we’ve added to the website, and how you can get involved, below.

What do we currently offer fundraisers?

Access all areas membership

Users can become a member and get instant unlimited and extended access to our Fundraising Everywhere live webinars and online events.

Pick and mix events

Membership isn’t for everyone. That’s why we also give users access to anything from a full online conference to a single virtual event, for an affordable one-off fee.

Support in hosting your own event

Need helping hosting your own fundraising event? Run your own online event effortlessly, with our trusted platform and management package.

What new features can users access with our website launch?

So what new features are available to users and members? As well as all the above benefits, our new website also allows users to do the following:

Join our community of fundraisers

If you’re a fundraiser, and are interested in getting support with your fundraising efforts, then Fundraising Everywhere are here to help. Unsure why you should join? Here’s three simple reasons why:

  1. We’re affordable: Fair prices and free places for small charities. Pay-what-you-can and pay-it-forward tickets are also available.
  1. We’re accessible: Learn on your own terms, on your own turf, at a time that works for you. 24/7 access to all our videos which are always subtitled.
  1. We’re interactive: Feel free to ask questions, talk with other participants, and expand your network with our interactive chat features.

Get in touch today to see how we can help your virtual fundraising efforts.

Funraising events have always been a good way to raise money and gather support for your nonprofit’s chosen cause. But due to Covid-19 and social distancing restrictions, many of these in-person events have been postponed or cancelled. 

A year on since the outbreak of coronavirus, charities and other nonprofit organisations are having to adapt and find innovative ways of fundraising. One way to do this is by moving your planned in-person campaign online by hosting a virtual fundraising event. Thanks to the internet and the improvements in online video technology, there are now plenty of solutions for hosting an online fundraiser remotely. 

But apart from the obvious, why should your charity host a fundraising event, and what benefit is it to you?

What’s the difference between a virtual fundraising event and an in-person one? 

The most obvious difference between the two types of event is that a virtual fundraising event is hosted online and not in-person. Rather than meeting supporters face-to-face and holding speeches with large audiences, everything is done online via streaming platforms, virtual auctions or video calls. 

However, the goal remains the same. Your charity can still raise money by inviting donors and supporters to join in your stream, participate and donate in your virtual event. Arguably, they give your nonprofit, and your donors, more flexibility. But why? Take a look at some of the benefits below.

Reasons why your charity should host a virtual fundraising event

If your charity has never hosted a virtual fundraising event before, it can seem a bit daunting when it comes to organising one. However, they’re pretty easy to plan, and they also come with many added benefits that you just don’t get from a traditional in-person fundraiser.

Here’s some reasons why your charity should host one:

Reduced costs

With large in-person fundraising events, you have to worry about costs. This can be anything from venue hire and catering fees, to transport and utility costs. With a virtual fundraising event, you can save your charity both money and time, as you’re not having to pay for any of these things. Instead, you can focus on raising funds for your cause through your online fundraiser.

Reach new supporters

One of the main reasons why you should host a virtual fundraiser is that they make your event more accessible to new supporters. It opens your event up to people who may not have been able to participate before, as they have an internet connection. Virtual fundraisers allow your supporters to join in and donate to your nonprofit’s campaign, no matter where they are in the world.

Increase donor engagement

With virtual fundraising events, you have an abundance of options when it comes to keeping your donors engaged with your charity. Virtual platforms give attendees the opportunity to participate in polls, group chats and conversations, as well as making it easier to find relevant resources about your campaign. Whether it's through hashtags or donation trackers, virtual fundraising events are a great way to engage and convert prospective donors into supporters of your charity.

Create more sponsorship opportunities

The entry barrier for sponsors at in-person events can be pretty high, due to delivering supplies, making t-shirts, printing banners, and so on. On the other hand, digital sponsorship can easily be set up with a simple monetary contribution and the distribution of your charity’s branding assets. Virtual fundraisers also give smaller businesses and organisations the opportunity to sponsor and join your cause, as things like staff and budgets for live events are not needed. 

Fundraising Everywhere can help you plan your own virtual fundraiser

Planning your own virtual fundraising event involves a lot of time and skill, so if you’re looking for external support with your fundraising efforts, Fundraising Everywhere are here to help.

Through virtual conferences, monthly webinars and virtual support, we connect you directly to the proven methods, people, and new ideas that are guaranteed to help you raise more money. This means you can learn wherever you are, in your own time, and at an affordable price. If you’re interested in finding out how we can support you, get in touch with us today. 

Planning a virtual fundraising event, especially if it’s your first one, can seem pretty daunting. We all live busy lives, and as a result, fundraising might not be your top priority - especially if you factor in the work involved in actually setting up and hosting your own event. 

But even if your time and resources are limited, fundraising events might not be as complicated and time-consuming as you think. All you have to do is make sure you’ve covered all the key components. Whether your fundraiser is big or small, we’ve put together a step-by-step plan you can follow inspired by our brilliant Fundraising Everywhere speakers to ensure that your fundraising event is a success.

Step 1: Outline the purpose of your fundraiser

Ask yourself, ‘what is the purpose of this fundraising event?’ 

Perhaps you’re hoping to raise money at the event, but the main focus is to spread the word about the work your charity does or reach out to a new audience? Are you targeting a large group of people who don’t know much about your chosen cause or a smaller group of regular supporters and donors? 

It’s vital that you make it clear to everyone involved what you’re raising money for and why. This will help your fundraising donors to know the impact their participation or donation will have, as well as making them connect to your cause on a personal level as well. 

Step 2: Set a fundraising goal

Once you’ve outlined the purpose of your fundraising event, you need to decide how much money you plan on raising. For example, if the sole purpose of your fundraiser is to generate donations, everything will be geared towards raising a specific sum of money. 

The amount of money you choose should be what you hope to to raise after expenses of the event are deducted. Of course, your goal doesn’t necessarily have to revolve around how much money you can raise, but, if you are thinking of having a set figure to work towards make sure it’s a realistic amount to aim for. 

Step 3: Create a budget

Most charities and non-profit organisations have tight budgets to start with, so making your own budget for your event is crucial. 

Budgeting is a good way to ensure that you won’t overspend when it comes to organising the elements of your fundraiser. Think about how money will influence the activities you’re hosting. For example, the cost associated with big events can increase gradually as the number of attendees goes up. This could then affect how much you charge for attendance.

Alternatively, hosting a virtual event can help to control and minimise the costs of food, space, and materials, as well as ensuring the safety of attendees during the pandemic. Whatever your plans are, be sure to leave a little wiggle room in your budget for any unforeseen costs.

Step 4: Plan everything up in advance

Both you and your event staff should plan and set everything up well in advance. This includes all the particulars of the fundraising event, so make sure you have the following questions covered:

Make sure you give yourself plenty of time to get set up, and don’t be afraid to ask for external support if you need it.

Step 5: Spread the word

Making people aware of your fundraiser is vital to its success, as without any guests or attendees you’re not going to meet your target goal. There are plenty of ways in which you can tell people about your fundraiser, but one of the best and most cost-effective ways is to use social media. 

Platforms such as Facebook, Instagram, TikTok and Twitter can make people in the community aware of your event quickly, and at no additional cost to you. If you do have a bit of budget for advertising, paid adverts on these social platforms are often much more effective at drawing attention to an event than traditional media.

Having a good marketing strategy will not only help you get attendees, but it can also convince supporters that your charity and fundraising event is worthy of their time and money. Get the word out early about your fundraiser and then follow-up to find out who is planning on attending.

Need support with your fundraising efforts?

It can take a lot of money, skill and finesse to plan a successful fundraising event, so if you’re looking for external support with your fundraising efforts, Fundraising Everywhere are here to help. 

Through virtual conferences, monthly webinars and virtual support, we connect you directly to the proven methods, people, and new ideas that are guaranteed to help you raise more money. This means you can learn wherever you are, in your own time, and at an affordable price. If you’re interested in finding out how we can support you, get in touch with us today. 

2020 was a challenging year for the charity sector, but it also proved that it is resilient and versatile too. The coronavirus outbreak caused the economy to go into recession, something which has historically led to a decrease in charity donations in the past. But surprisingly, according to a recent study by Open, donations actually increased during the first national lockdown in the UK.

The rise of virtual fundraising events and other innovative solutions for charity organisations everyday operations meant that plenty of support and donations were still being made during the pandemic. With 2021 well underway, there’s no doubt that there’ll be plenty of new challenges for charities who are looking to navigate the ‘new normal.’ We’ve put together some of our predicted fundraising trends for 2021 that are set to define the charity sector.

Virtual events are here to stay

The biggest impact that coronavirus had on the charity and fundraising sector was the cancellation of thousands of in-person events. In response, there was a drastic shift from in-person fundraisers to virtual ones. With Covid-19 continuing to impact the world in 2021, it’s no surprise that we predict that these virtual fundraising events will continue. This is because they allow charities to:

Hybrid events that combine small in-person events with virtual audiences will also continue to grow in 2021, as Covid restrictions are set to be in place until June at the earliest. Hybrid fundraisers are great at balancing both aspects of physical and online events. They allow organisations to comply with social distancing measures, as well as maintaining personal elements that are often missing for virtual events.

More digital fundraising

With the continued use of virtual meetings and events, it’s not surprising to predict that digital fundraising campaigns will also be popular in 2021. They’re simple and cost-efficient, something that most charities and nonprofit organisations are looking for as a result of the pandemic.

Crowdfunding, digital auctions, pledge drives and prize draws don’t require a lot of time and only a small amount of work involved. Even simply adding a donation button to a charity’s website can bring fundraising success with little effort. Online fundraising was increasingly adopted in 2020, and it’s set to continue to grow throughout this year too. For more ideas, read this post from QGiv.

More donors will come from social media platforms

2020 saw plenty of people go online and proactively engage donors in virtual social spaces. This year, charities and non profits will have to continue to look for support on the online platforms where audiences spend most of their time. They can do this by strengthening their presence on social media platforms such as Facebook, Instagram, LinkedIn, and Twitter, as well as creating a presence on up-and-coming social platforms like TikTok.

Live streaming is another exciting trend for 2021. By engaging your supporters through live video streams, you’re creating a new source of engagement and revenue for your charity organisation. You can also use it to show supporters the direct impact your charity has had with the simple click of a button.

Get the most out of your team with Fundraising Everywhere

Seeing these predicted trends, it’s no surprise that digital fundraising efforts will continue to grow online. If you want to get the most out of your virtual fundraising, we’re here to teach you the skills you actually need to raise more money for your charity.

Through virtual conferences, monthly webinars and virtual support, we connect you directly to the proven methods, people, and new ideas that are guaranteed to help you raise more money. This means you can learn wherever you are, in your own time, and at an affordable price. See how we can help you, today.