Whether you’re a solo fundraiser or a part of a national charity, it’s likely that you already know the importance of hosting fundraising events.
Not only are they a great way to raise money, but they can also spread awareness and attract future sponsors to your chosen cause. Unlike cold calling or sending mass emails to raise support and much needed funds, fundraising events are a much more efficient and personal method. But fundraising events aren’t limited to just in-person charity events. In fact, now more than ever, it’s important to get creative with your fundraisers.
The more unique your fundraising idea, the more likely it is that you’ll engage supporters. The best part? It doesn’t have to involve a lot of work either! The best fundraising ideas can be made with careful planning and lots of creativity. We’ve put together a list of our top ten unique fundraising activities that are sure to engage people to raise money for your nonprofit, whilst still having fun while doing it.
Let’s dive in!
Unfortunately, Covid-19 is still having an impact on the charity sector. The virus is still at large, making it impossible to go ahead with hosting most in-person fundraising events. However, there are lots of ways to fundraise when in-person events aren’t an option!
From virtual video game tournaments and online cookalongs, to mixology classes and remote fun runs, the possibilities are endless. You don’t need a huge budget; all you really need is a core message and a unique activity to attract attention!
Video games are no longer limited to teenagers playing Fifa or Minecraft in their bedrooms. Virtual gaming is a million pound industry that continues to gain in popularity with the innovation of online streaming platforms such as Twitch.
It only makes sense that nonprofits start using these platforms to their advantage. You can set up a virtual gaming tournament and ask supporters for donations to take part or place bets on the results, with all the winnings going towards your charity’s chosen cause.
Running or cycling challenges are not a new idea, but they’re a firm favourite that can raise a lot of money for your nonprofit. And just because big in-person fun runs or cycling races aren’t possible with Covid, it doesn’t mean that they can’t be done remotely!
These 5K races can be hosted virtually, all you need to do is to charge registration in the form of a donation. You then encourage the participants to complete the distance in their own time by themselves. The runners or cyclists can then share their time and route via apps like Strava.
This is an activity that pretty much anyone can take part in; from supporters to your fellow work colleagues. The idea behind eco fines is that when someone does something that isn’t considered eco-friendly, you give them a small fine which they must donate to your chosen cause at the end of the month. This can be anything from leaving a light or computer switched on, to printing unnecessary papers.
Some of the best fundraising activities involve food, and they’re popular with both fundraisers and attendees alike. Encourage people to channel their inner Gordon Ramsey or Nisha Katona with an online cooking class.
Your nonprofit can partner with a local restaurant or chef and charge admission donations to attend the livestream. You could even go one step further by including incentives for big donations by offering one on one time with the chef after the cooking class has finished.
Marathon events don’t have to be related to running! This type of fundraiser can be used for football, rugby, tennis, swimming, pool or any other sport or hobby that works for you.
Once everything is set up, you can livestream the entire marathon event virtually on your nonprofit’s website. You can raise funds by encouraging people to donate to spur your marathon efforts on. Think Joe Wicks’ 24-hour charity workout marathon for Children in Need.
Spinning is a form of indoor cycling that asks gym enthusiasts and cyclists alike to sweat for a good cause.
You can partner with a local spinning studio or gym and ask people to take part for a suggested donation. Local instructors can lead the spinning class through an energetic and fun workout to raise funds. You can even put on post-spin refreshments/food for an after-workout fundraising event.
By shifting your silent auction to a virtual event, it actually becomes even more accessible for more people. You can promote the auction prizes in an email campaign and on your social media platforms to engage potential attendees. You can then take advantage of the opportunity to ask for donations throughout the event too.
Virtual pet fundraising events are so successful because people love to show off their furry friends. These events can be great in getting people involved with your nonprofit online. Usually, all you need to do is to ask people to take a picture of their pet and post it to social media using a curated event hashtag.
Virtual pet events will help to drive engagement across your social media channels through user-generated content. The more people engaged on your social channels, the more likely they are to offer their support for future fundraising campaigns.
Hold a virtual mixology competition to see who can create the best cocktail in honour of your charity. Charge an entry fee that will go towards your fundraising target, and encourage people to take part by offering a lucrative prize for the winner. Users can submit their ideas and videos of their cocktail making skills via a social media hashtag. Make it more inclusive by adding an alcohol-free element!
If you’re looking for external support with planning your fundraising efforts, Fundraising Everywhere is here to help.
Through virtual conferences, monthly webinars and virtual support, we connect you directly to the proven methods, people, and new ideas that are guaranteed to help you raise more money. This means you can learn wherever you are, in your own time, and at an affordable price.
If you’re interested in finding out how we can support you, feel free to reach out. A member of our team will be happy to speak with you about your charity.
Reaching fundraising targets is vital to the success of any non-profit fundraising campaign. It’s the one daunting task that charities are faced with immediately.
With so much resting on donations from supporters, there is no avoiding fundraising. If your charity or organisation is desperately in need of some funds, or you’re short on time, then reaching your fundraising targets within three months can be a difficult task to achieve. Especially if your charity is new to the sector.
So, how can you do it? One of the best ways is to set out a clear fundraising plan, using a variety of trends, techniques and strategies. If you plan well ahead, fundraising won’t seem like as much of a chore, and it’s likely that you’ll fundraise the money you need to help your chosen cause.
We’ve put together a step by step guide on how to reach your targets in just three months, by using a successful fundraising strategy. By following our advice, you’ll soon be on your way to meeting your fundraising goals.
This might seem obvious, but setting a fundraising target that you can actually achieve in three months is one of the best ways to ensure success. You can set yourself up for failure if you set the bar too high.
Ambition is great, but sometimes supporters can get overwhelmed with unrealistic targets. For example, people are more likely to donate to a campaign that is trying to raise £1,000 for local food banks than £1 million to eliminate world hunger forever.
Social media is arguably one of the best ways to market a business or organisation, and the same goes for charities too. But being on social media isn’t enough to spread your nonprofit’s message and goal. Instead, try using a multi-channelled approach that harnesses a combination of website content, social media, TV, print, radio and email.
Branding and consistency is key; wherever potential supporters can interact with you, they should see the same message with the same campaign goal that will motivate them to get involved. Use social media, email campaigns and website blogs to create a wave of excitement around your fundraising campaign.
That doesn’t mean just putting out a single call to action on Twitter or sending one email campaign,do nothing else and wait for something to happen. You need to keep driving energy around your campaigns.
Try thinking outside the box when it comes to the length of your fundraising campaigns. By keeping your campaign’s timeline short, you’ll create a sense of urgency for donors. Your rallying cry for it should be dramatic - dare we say, somewhat over-the-top - so that your supporters know that the deadline to donate is looming.
Campaigns that last too long can quickly lose momentum. If your fundraising campaign is more than a month or two, people will either donate later down the line or forget, rather than contributing straight away. Try to keep it lasting no more than a couple of weeks to create a sense of urgency.
Streamlining the donation process for supporters is the best way to make sure you don’t ‘shoot yourself in the foot’ so to speak. Once you’ve convinced someone to help you reach your fundraising target, you then don’t want to make it hard for them to complete their donation.
Really, you should be able to set everything up online so that your nonprofit can receive donations in just a few clicks. In other words, you want to eliminate all friction from the process. Try implementing these ideas:
The best and most successful fundraising campaigns involve so much more than just asking people for money. You should be constantly engaging your supporters throughout your process.
Instead of a highly centralised campaign, why not enlist the help of your charity’s community to participate themselves? The energy and buzz you create around your organisation and subsequent campaign will spread when your supporters have a voice or key role in bringing your message to life. The added bonus? Engaged supporters are more likely to donate to a campaign they can get involved in.
There are all sorts of different fundraising methods and ideas out there, but something that can really boost support for your campaign is by being different. Don’t be afraid to think outside the box when it comes to getting people engaged in a cause. Create a project for people to rally around. One good example of this is the ‘Free Timmy’ campaign run by Invisible Children.
One of the charity’s employees, Timmy, volunteered to live inside a giant cage in the nonprofit’s office until Invisible Children reached its fundraising target. Donors could ‘buy’ Timmy certain survival tools such as food and blankets by donating to the campaign. This playful gimmick was a huge success, and the sense of a cooperative effort and urgency played a huge part in it.
If you’re looking for external support in reaching your fundraising targets then Fundraising Everywhere are here to help.
Through virtual conferences, monthly webinars and virtual support, we connect you directly to the proven methods, people, and new ideas that are guaranteed to help you raise more money.
This means you can learn wherever you are, in your own time, and at an affordable price. If you’re interested in finding out how we can support you, get in touch with us today.
The mental and physical wellbeing of fundraisers and charity workers has been tested a lot this past year. The coronavirus pandemic has turned the fundraising sector upside down, and placed added stress on the fundraising efforts of non-profit organisations and fundraisers.
With the start of a new financial year, and with lockdown restrictions beginning to ease, the wellbeing of professionals in the charity sector has never been more important. However, it arguably has never been at more risk either. As the leader, or member, of a non-profit team, how will you balance the need for income, delivery and security with both your own, and your colleagues, wellbeing needs?
That’s why, this month’s webinar is a virtual summit focusing on wellbeing in the charity workplace. If you’re looking to support yourself and your team, then our Fundraising Everywhere Charity Workplace Wellbeing Virtual Summit is something you wouldn't want to miss.
Take a look at our insight into the summit below, including location, time, date and speaker highlights.
The Charity Workplace Wellbeing Virtual Summit is taking place on Thursday 22nd April 2021 and starts at 12pm (BST). The entire summit is being broadcast online and will be three hours and fifteen minutes long.
We’re happy to announce that our sponsor for the event is the world's leading cloud software company, Blackbaud, who power social good. The virtual summit is also hosted in partnership with Claire Warner.
Our virtual conference is looking to address the root cause of wellbeing within charity organisations. We’ll be looking at how a non-profit’s culture and processes can be changed to reduce employee burnout and improve productivity. The event is for staff and leaders at charities who care about the wellbeing of their fundraisers.
During the summit we will host a variety of sessions, including:
The event will be subtitled and recorded, and made available online for members who could not attend.
Cary is a psychologist and a world-leading expert on wellbeing within the workplace. He’s the 50th Anniversary Professor of Organizational Psychology and Health at the Manchester Business School, University of Manchester.
Janet is the Director of Happiness at Timpsons, and she will be talking about how her company put people at the heart of everything, and ways in which the charity sector can replicate this!
Paul is the Chief Support Officer at the British Red Cross, one of the world’s leading charities. He is also a fellow of the Institute of Fundraising, and has served as chair of the International Fundraising Congress, Europe’s largest annual gathering of fundraisers.
Simon Blake is the Chief Executive Officer at MHFA England. He’s dedicated his career to working with young people and has a long track record of championing difference and creating platforms for people’s voices to be heard.
If you’re interested in attending our virtual summit, early-bird tickets are now available. But hurry, you have until the 15th April to get yours. You can purchase a ticket online. If you have additional accessibility needs please email: h[email protected] before April 15th.
We look forward to seeing you there.
Fundraising Everywhere is pleased to announce that our new website is now live! After months of design, planning and hard work, we’ve finally launched a new site where fundraisers and Fundraising Everywhere members can access our online resources and get involved in our friendly online community.
Since our foundation, Fundraising Everywhere has always looked to lend a helping hand to fundraisers everywhere, whether they’re an individual or work as part of a bigger non-profit organisation.
A good fundraiser knows that the actual asking of money is only a small part of the whole fundraising campaign. The real time-consuming and important stuff happens before and after the asking of money. That’s why we offer support to fundraisers; through virtual conferences, monthly webinars and virtual support, we connect them directly to the proven methods, people, and new ideas that are guaranteed to help them raise more money.
We hope that with the launch of our new website, we can continue to help give fundraisers the clarity, confidence and connections for success. Take a look at some of the new features we’ve added to the website, and how you can get involved, below.
Users can become a member and get instant unlimited and extended access to our Fundraising Everywhere live webinars and online events.
Membership isn’t for everyone. That’s why we also give users access to anything from a full online conference to a single virtual event, for an affordable one-off fee.
Need helping hosting your own fundraising event? Run your own online event effortlessly, with our trusted platform and management package.
So what new features are available to users and members? As well as all the above benefits, our new website also allows users to do the following:
If you’re a fundraiser, and are interested in getting support with your fundraising efforts, then Fundraising Everywhere are here to help. Unsure why you should join? Here’s three simple reasons why:
Get in touch today to see how we can help your virtual fundraising efforts.