We are very excited to host guest blogger and fundraising lifer, Giles Pegram CBE this month. Giles ran his first campaign, a jumble sale, aged just 12 years old, raising an incredible £80 for Oxfam – £1,000 in today’s money! As many of you will know, Giles has devoted his career to the sector, spending many years as Appeals Director at NSPCC, as a trustee of the CIoF, and more recently as vice-chair of the Commission on the Donor Experience. Giles was awarded with the ‘Lifetime Achievement in Fundraising’ Award in 2002, and a CBE in 2011.
As you look back from 2021 and look forward to 2022, don’t forget 1972.
The advice that follows is over 50 years old. It comes from Harold Sumption. Some, like me, regard him as the founder of modern fundraising and believe that his thinking is as relevant in 2022 as it was 50 years ago.
Harold was a seasoned commercial advertising professional. He enjoyed a key role at several innovative UK advertising agencies, and applied his great commercial experience to the world of fundraising. He knew precisely what he was doing.
Six of Harold’s greatest aphorisms
Harold was not just a brilliant fundraising mind; he also managed to distil his thinking into simple statements. So they have survived.
Harold was a man of great stature. But at heart he was a very humble, ordinary man. Who changed the fundraising world.
Now, go back to what 2022 can learn from 2021.
Giles Pegram CBE – November 2021