June 3, 2024

Engagement actions: build relationships and boost giving

It’s easy to get caught up in our organisation’s needs when talking to supporters. Please give us money, please support our campaign. But to develop a strong, deep and long lasting relationship, we need to consider supporters’ needs too.

Yes, that absolutely means you should be sending loyalty emails to show how their support is making a difference. For example, how you spent their money or how they contributed to a campaign win. But you shouldn’t stop there. So what’s one simple, yet really effective, thing that could take your supporter experiences and relationships to the next level? Engagement actions.

April 30, 2024

A Letter Of Support

We wanted to take a minute to say, fundraising leaders, we see you.

In the ever-changing landscape of charity work and fundraising, you know better than most that leadership isn’t just about steering the ship; it’s about guiding the crew through storms with courage and compassion.

It’s not about having all the answers, but fostering collaboration, empowering others, and harnessing the unique strengths of everyone.

April 11, 2024

Be the Leader You Want To Be

Ever felt like you have nothing to say? Or don’t even know where to begin Don’t worry, you’re not alone. Sarah Tite, coaching extraordinare, tackles that feeling head-on. Whether it’s finding the time, feeling unsure about what to expect, or worrying about getting emotional, we understand the hesitations that may be holding you back. But here’s the deal: those doubts and worries are completely normal. Join us as we unpack these common concerns and show you how coaching could be just the thing to help you break through.

April 5, 2024

Green Light Sites Origin Story

I have always really enjoyed collaborating with others, be it the many bands I started as a
teenager, group research projects at university, co-op gaming online in the evenings or
building a career in face to face fundraising – give me people, and I am happy. Having the
confidence to try something new isn’t always easy, but the best punt I ever took was
knocking on a stranger’s door, aged 21, and saying “Hello, have you got a moment to talk?”

I immediately fell in love with fundraising; the incredible causes I was able to represent, the inspiring impact of each conversation I had, the soft skills I was rapidly developing without even noticing. All this immeasurably built my confidence both professionally and personally. Of course, more than anything, I stuck with fundraising for the incredible people who gave me these opportunities and put their all into doing a very difficult yet vital job every day.

October 12, 2023

Cross Sector Collaboration Is How We Win

In a world and sector in crisis, the cost of living surge bears down on society and charities, especially smaller ones, which face closure. Despite our efforts, we grapple within the confines of our own systems. The call for collaborative systemic change remains largely unanswered, leaving dedicated individuals to shoulder this colossal burden. It’s time to align our actions with our asks, fostering cross-sector collaboration and putting partnership at the heart of every strategy. This is how we ignite the spark for collective progress.

May 25, 2023

Death of the Cookie

Cookies have been used to build retargeting audiences and power modelling for targeting new audiences. They’ve had lots of uses. And they’re about to disappear. This is a good thing. The move toward a privacy and transparency-centric web is behind this.

April 26, 2023

Ethical Storytelling – 10 tips

When charities share the stories of those they support, we capture people in a particular set of circumstances: circumstances that, given the nature of our work, we hope will quickly change for the better. We reduce them to the challenge they are facing. We trap them in time. As a sector, we are starting to acknowledge the damage we do when we treat people’s stories as our property. So how do we change course?

April 21, 2023

7 Ways to Create a Charity Paid Ad That Gets Results

Are you looking for top tips on creating a charity paid ad that generates a great return on revenue?

Look no further! In this blog post, we’ll go over 7 of the best ways to create a charity paid social media ad that gets results. Whether you’re just starting or an experienced marketer, these tips will help you create an effective, successful paid ad for your charity. So let’s get started!

January 19, 2023

Our 2022 With You

We’re big on building things in the open and including you in our decisions. So this is our honest review of 2022 before we kick off things for 2023.

This might not be the most exciting read for many of you. But, for transparency, I want it to exist somewhere so you can see behind the curtain.

Before I get into the stats though, I want to say ‘thank you’.

December 5, 2022

Fundraising Through An Economic & Political Catastrophe

When there is less to go around and more people to help, it’s difficult not to feel like the work we do as fundraisers is nothing more than a sticking plaster. And not even a good waterproof sticking plaster with a fun cartoon character on it. I’m talking one of those useless sticking plasters which peels off at the first sign of a single bead of sweat.

November 15, 2022

Speakers Must Be Paid. End of.

When Nikki and I launched Fundraising Everywhere in 2019 we wanted to create a fundraising community and training events that were affordable, accessible, engaging and human. We wanted to elevate speakers to new audiences and give them the same opportunities we had been so fortunate to have had ourselves.

November 10, 2022

To Change The Funding System, We Have To Work Together

Recently, we at I.G. Advisors opened applications for our #FixTheFlow Fellowship, and I’m really grateful to Fundraising Everywhere for supporting what we’re doing, and inviting me to share a bit about why we’ve developed the programme. To do that, I’d like to tell you a bit about my journey as a fundraiser, and as (what I call) a resource activist.