The Covid-19 pandemic, and subsequent social distancing guidelines, have meant that many in-person fundraising events, seminars and training courses have been postponed or cancelled. Instead, there’s been an increased uptake of these events and fundraisers online. Even with lockdown restrictions easing, virtual events appear to be sticking around for a little longer.

One type of event that’s particularly taken off, are webinars. Webinars are effectively a virtual seminar that’s held entirely online. Given the current climate, this makes them invaluable to charities. But, if you’re thinking about setting up your own fundraising webinar, perhaps you’re not entirely sure how they can benefit your nonprofit? Why are they so vital to your charity work? 

When planned correctly, webinars can be a great way to help your fundraising campaigns; they promote your charity’s cause and impact, as well as reaching wider audiences that you would have not originally had access to. In the blog below, we’ll explain exactly why webinars are so important to nonprofit organisations, as well as everything you need to get started with your own!

Let’s dive in.

Why are webinars important to charities?

There are many different reasons why fundraising webinars are so important to charities. For example, they’re a good way for nonprofits to: 

The main purpose of a webinar is to put a group of people into discussion. Like an in-person seminar, attendees gather to listen and discuss various topics that are relevant to that charity. 

Effectively, this means that you can use them to conduct any of the above, but completely online. Webinars also help you to continue your fundraising events and discussions virtually, in a way that complies with social distancing restrictions. 

So why are webinars so popular with charities and nonprofits?

What do you need to set up your own fundraising webinar?

So now you know why webinars are so popular, and why they’re vital to charities, it’s time to look at how you can host one yourself! It might seem overwhelming to plan your own webinar, especially if you keep getting swamped by the specifics and meeting planning. 

However, they’re actually pretty straightforward to plan. Here are three things you need to start:

An audience and topic

The attendees of your webinar are the key to its success. That’s why it’s important to find out ahead of time what your audience wants and/or needs to hear. You need your audience to have an interest in the webinar programme before it actually goes ahead. Speak to your audience to find out if they’re interested, what’s the best time and date to host your webinar, as well as the key topics they want to discuss.

Set a date and time

Set a date and time for your webinar based on what your audience’s time preferences are. This can be tricky, as if you have multiple people attending from different locations or time zones. However, try and find a balance as best as you can; this might mean that you have to run multiple sessions throughout the day to be fully inclusive.

A streaming platform

And lastly, of course you’ll need a webinar hosting platform to actually run your fundraiser! Lockdown has boosted the popularity of Zoom for meetings, and event platforms like Everywhere+ (that’s us!) can create engaging experiences for big impact. There are plenty of other platforms out there to suit any budget or requirements. Pick a platform that you know how to use and has the features you need, as well as one that pushes simplicity. You need your attendees to know how to access and use it too!

Get involved with Fundraising Everywhere’s May Data Slam 2021 Webinar

It’s not too late to register for our May Data Slam 2021 webinar! In the webinar, we’re talking all about data and how fundraisers can use this to communicate with their donors and form stronger relationships. 
The event will take place on Thursday 13th May 2021 and starts 2pm BST (9am EST). The entire summit is being broadcast online and will be three hours long. If you want to get involved, you can book your ticket here. If you’re already a Fundraising Everywhere member then there’s no need to register, as the event will be subtitled and recorded for you to watch back at any time for 30 days post-event.

In this blog, we’ll give you an insight into our May Data Slam 2021 webinar fundraiser, and why you should get involved. This month, we’re talking all about data and how fundraisers can use this to communicate with their donors and form stronger relationships. Data is very important to any nonprofit or charity, as it can be used as a way to learn more about your donors; who they are, what they value, and how they see themselves as part of your organisation’s mission.

That’s why we’re bringing fundraisers from all over the world together for our May Data Slam 2021 virtual event, and just like the traditional poetry slams, our webinar will be loud, lively and jam-packed with fun sessions. The virtual conference will aim to help you get started, and do more, with data. Whether you’re a frontline fundraiser looking to learn more from what donors are telling us, or a tech-savvy all-things-data Excel jockey, we’ve got a session for you!

Take a look at our insight into the May Data Slam 2021 webinar below, including location, time, date and session highlights.

When and where is the May Data Slam taking place?

Our May Data Slam will take place on Thursday 13th May 2021 and starts 2pm BST (9am EST). The entire summit is being broadcast online and will be three hours long. 

The event will be curated and hosted by Sam Laprade CFRE and T.Clay Buck CFRE.

Who should attend?

Not sure why you should attend the May Data Slam? Well, if:

Then our Data Slam is definitely for you!

Key sessions 

The Ultimate Guide to Fundraising Databases - Chad Barger

So, where do you keep your data? Join master trainer, Chad Barger, CFRE, for a look at the FREE ‘Ultimate Guide to Fundraising Databases’ online guide that he maintains. Chad will also spend a few minutes reviewing how to best evaluate a fundraising database in order to ensure that it will meet your needs.

Undaunting the daunting - Helen Brown

You’ve got a precious asset (your nonprofit’s data) and you know that you need to keep it safe. But what does that mean? Safe from what, or whom? And why? And how? In this session, Helen Brown will provide a flyover of the legalities and due diligence requirements impacting fundraising and point you to solutions to keep your nonprofit’s donor data safe and compliant. 

Yes, You Can Plan a New Donor Welcome Series in 20 Minutes! - Maureen Wallbeoff

Donor journeys all begin with one thing; the first gift to your organization. This is the most important time for you to begin to build a strong, mutually beneficial relationship with them. And that means a new donor welcome series!

But many nonprofit teams feel stuck when it’s time to create these email messages; we’d rather do nothing than get it wrong. Join digital strategist Maureen Wallbeoff as she shows you exactly how to plan a simple, effective new donor welcome series in just 20 minutes.

Humanizing Artificial Intelligence: How AI can help every fundraiser build stronger, more authentic donor relationships - Nejeed Kassam

89% of nonprofit professionals believe Artificial Intelligence can make their organization more efficient, yet almost 80% of nonprofits do not have access to this technology. In this session, come and learn the fundamentals of how you can wield AI as a powerful tool in your work as a fundraiser, everyday. 

You’ll leave with a better understanding of how predictive analytics empower fundraisers and offer unprecedented opportunities to strengthen donor relationships. Your knowledge, combined with the power of Artificial Intelligence are going to change the way you fundraise.

Self Determination and the Future of Data - Amy Sample Ward

The way we structure our world influences what we think is possible and what we allow to take shape. This is true in technology, in data, in fundraising, and social change work in general. 

What does it look like when we release those structures? What is made possible in ourselves when who we are and what we do is not confined to a predetermined check box? Together, let’s envision the possibilities of a better world we can make tomorrow through the changes we make today.

Data, Data Everywhere - Steve MacLaughlin

We are swimming in data, but often bone dry on wisdom. Why is getting more out of data such a challenge? What does it take to embrace using data? Who are organisations that have become truly data driven? Have you heard about Digital Transformation? How could you not! 

It has become the latest buzzword for CEOs, Board Members, and would-be change agents. But what are we really talking about and what are the implications for charities? Real digital transformation must use digital strategies, processes, and tools to do something that transforms the organization - not just improves current practice. 

Join Steve MacLaughlin, vice president of product management at Blackbaud and best selling author of Data Driven Nonprofits to explore and demystify data in the social good sector.

Respect Your Donors with Gender-Inclusive Data - Jude Shimer

Using gender pronouns and salutations can make or break an interaction with any donor, but especially trans and nonbinary donors. Don’t narrow your prospects by assuming donors feel most respected by traditional gendered titles. Improve your relationships and grow your base by embracing gender-inclusive data practices.

Marketing and Fundraising, a data match made in heaven - Safiyyah Gareeboo

Are you marketing and fundraising teams siloed? This is fairly common and can often lead to data frustrations. CRM has the power to pool resources from each team whilst meeting your individual needs and remaining data secure. This talk will highlight key issues and provide tips on how to overcome them to achieve better data quality across your organisation. Working together will help you and your data be more impactful!

How to get involved

If you want to get involved, you can book your early bird place today, here. If you’re already a Fundraising Everywhere member then there’s no need to register! The event will be subtitled and recorded for you to watch back at any time for 30 days post-event.

Please let us know if you need additional accessibility support by contacting [email protected] before May 5th.

The past year has been difficult for many. The outbreak of coronavirus in March 2020 threw the world upside down. Many industries struggled, including the charity sector, which saw thousands of in-person fundraising events cancelled or rescheduled. Arguably, there has never been a more important time for your fundraising strategy to be perfected.

That’s why, this month’s webinar is a joint venture between Fundraising Everywhere and 3rd Sector Mission Control, bringing you the first international conference dedicated solely to Fundraising Strategy. Whether you’re a sole fundraiser, a fundraising leader, working as part of a team, or a non-fundraiser looking to support your non-profit organisation, our Fundraising Strategy Virtual Summit is something you won’t want to miss.

Take a look at our insight into the summit below, including location, time, date and speaker highlights.

When and where is the event taking place?

The Fundraising Strategy Virtual Summit is taking place on Thursday 18th March 2021 and starts at 12pm (GMT). The entire conference is being broadcast online and will be four hours long with two sessions running concurrently. There will be two streams for attendees to choose from:

Attendees will be able to ask questions to speakers live on the day. There will also be recordings available for thirty days to all attendees to watch in their own time.

What is being discussed at our Fundraising Strategy Virtual Summit?

The conference focuses on the theme of how you can build your fundraising strategy and how to implement it successfully. The sessions will feature practical advice you can apply to your fundraising strategy, case studies, and opinion pieces from fundraising experts across the globe. 

The aim of our Fundraising Strategy Virtual Summit is to not only inspire you, but to give you the confidence and skills to shape and implement your charity’s fundraising strategy. During the day we will look at a range of topics, including:

Key speakers to look out for

Cherian Koshy: The data you need to make decisions

Cherian Koshy is an internationally recognised expert in philanthropy and the nonprofit sector. He works with hundreds of non-profits each year to help them solve their most intractable problems. With over 20 years of experience, he is one of the most sought-after trainers and speakers in the non-profit sector. As a coach and consultant, he helps struggling non-profit leaders find strategies that give them back time and develop sustainable revenue.

Chloe Amstein: Strategy is a feeling

Chloe is a fundraising strategy consultant with over 15 years of experience. She’s worked for WaterAid, Good Agency, and now, as a consultant, she gets to call charities like British Red Cross, FareShare, Teenage Cancer Trust and Barnardo’s her clients. Chloe specialises in individual giving, legacies, innovation and everything in-between.  

Rhodri Davies: Fundraising post-pandemic & beyond

Rhodri Davies is Head of Policy at Charities Aid Foundation (CAF) and also leads Giving Thought, CAF’s in-house think tank focussing on current and future issues affecting philanthropy and civil society. He has researched, written and presented on a wide range of topics: from charity taxation to the civil society applications of cutting-edge technologies such as artificial intelligence.

Zoe Amar: How to bring people with you, particularly trustees and non-fundraising team members

With twelve years’ experience as a charity trustee, Zoe Amar is widely regarded as one of the charity sector’s leading digital experts. She founded digital agency and social enterprise Zoe Amar Digital in 2013, and her clients include Sense, Anglia Ruskin University and The School for Social Entrepreneurs. Zoe was also recently voted one of the 25 most influential charity leaders by Charity Times.

Maeve Strathy: Maeve's Top 10 fundraising tips for 2021

Maeve Strathy is a passionate and driven leader in fundraising and marketing. As Blakely’s Vice President, Client Relationships, Maeve is proud to lead a team of Strategists and Account Managers, working together to meet and exceed their clients’ fundraising goals. She is enthusiastic about coaching teammates to bring out their strengths and make the time they spend working fun and purposeful. 

Wayne Murray: Human focused strategy

Wayne is founder of Humanity Squared, and his focus is on innovation, transformation and human-centred strategy. He has worked in the charity sector since last century; half charity side and half agency. He has held senior leadership roles for Amnesty International, Refugee Action and Prisoners abroad, where his focus was on step change, transformation and people power. His agency side roles have seen him work with over 100 charities and NGOs, all with the aim of connecting people to causes they believe in, and mobilising them to drive positive change. 

How to get involved

If you’re interested in attending the conference, you can purchase a ticket online. 

As a ‘thank you’ for buying your ticket, you will be able to enter into a draw to win a free day’s consultancy with Mandy Johnson from Sketchnotes UK and Richard Sved from 3rd Sector Mission Control, who will both help you hone your fundraising strategy.

There will also be bonus download sessions and resources included in your ticket.

We can’t wait to see you there.

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