The deadline for this role has passed and we are no longer accepting applications.
Role: Growth Marketing Exec (Fundraising Everywhere)
Salary: €30,000 / £26,500
Hours: 30 per week, worked at any time through the week between 7am – 7pm UK/Ireland time
Direct reports: None
Working alongside: Head of Growth Marketing, Community Manager
Reporting to: Head of Growth Marketing
Location: Remote – Must live in UK/Ireland
About the role
This person will support the marketing of Fundraising Everywhere (FE) including social media (paid and organic), email (emails and journey), content creation, reporting and PR support.
The purpose of the role is to support the existing marketing function to increase brand awareness and participation numbers to Fundraising Everywhere events/Membership, and supporting Fundraising Everywhere’s mission to create a better sector for fundraisers.
Our long-term goal is to grow the marketing team and dedicate a team of people to Fundraising Everywhere. The Growth Marketing Exec is the start of this growth and the start of an exciting new chapter for the organisation.
Below you’ll find a list of responsibilities for the role. We understand that you might not have experience in every detail, so if this is you and you think this role is right for you, please still get in touch.
Organic & paid social:
Affiliates, sponsors and marketing partners
What we offer
What we’re looking for
Don’t worry if you haven’t worked with virtual events before, we will provide full training.
Fundraising Everywhere was created out of a need for inclusive events in the charity sector and is a tech for good start-up working within the third sector.
Fundraising Everywhere: We care a lot about making professional and personal development accessible and affordable so all fundraisers have the skills and confidence to change the world. We do this through online events and Membership that puts the fundraiser at the heart of what we do.
You can find more about our values and how we work here.
For more information
If you have questions about us or the role, please contact [email protected].
To find out what we’re like to work with, please get in touch with our references who will be happy to send some details:
Referee (Alex): Tori Arthurs [email protected]
Referee (Nikki): Andy King [email protected]
Referee (Simon): Dana Segal [email protected]
Fill in this short application form: Growth Marketing Exec (Fundraising Everywhere) before 5pm on January 26th 2023.
We encourage people from all communities to apply for jobs with us. We particularly welcome applications from Black, Asian and Minority Ethnic, disabled, male identifying, trans and young people because we want to improve representation of these groups in our workforce.
All applicants will be notified by email on the evening of January 27th 2023 and interviews will take place online (subtitled) the following week on January 31st 2023.
The Covid-19 pandemic, and subsequent social distancing guidelines, have meant that many in-person fundraising events, seminars and training courses have been postponed or cancelled. Instead, there’s been an increased uptake of these events and fundraisers online. Even with lockdown restrictions easing, virtual events appear to be sticking around for a little longer.
One type of event that’s particularly taken off, are webinars. Webinars are effectively a virtual seminar that’s held entirely online. Given the current climate, this makes them invaluable to charities. But, if you’re thinking about setting up your own fundraising webinar, perhaps you’re not entirely sure how they can benefit your nonprofit? Why are they so vital to your charity work?
When planned correctly, webinars can be a great way to help your fundraising campaigns; they promote your charity’s cause and impact, as well as reaching wider audiences that you would have not originally had access to. In the blog below, we’ll explain exactly why webinars are so important to nonprofit organisations, as well as everything you need to get started with your own!
Let’s dive in.
There are many different reasons why fundraising webinars are so important to charities. For example, they’re a good way for nonprofits to:
The main purpose of a webinar is to put a group of people into discussion. Like an in-person seminar, attendees gather to listen and discuss various topics that are relevant to that charity.
Effectively, this means that you can use them to conduct any of the above, but completely online. Webinars also help you to continue your fundraising events and discussions virtually, in a way that complies with social distancing restrictions.
So now you know why webinars are so popular, and why they’re vital to charities, it’s time to look at how you can host one yourself! It might seem overwhelming to plan your own webinar, especially if you keep getting swamped by the specifics and meeting planning.
However, they’re actually pretty straightforward to plan. Here are three things you need to start:
The attendees of your webinar are the key to its success. That’s why it’s important to find out ahead of time what your audience wants and/or needs to hear. You need your audience to have an interest in the webinar programme before it actually goes ahead. Speak to your audience to find out if they’re interested, what’s the best time and date to host your webinar, as well as the key topics they want to discuss.
Set a date and time for your webinar based on what your audience’s time preferences are. This can be tricky, as if you have multiple people attending from different locations or time zones. However, try and find a balance as best as you can; this might mean that you have to run multiple sessions throughout the day to be fully inclusive.
And lastly, of course you’ll need a webinar hosting platform to actually run your fundraiser! Lockdown has boosted the popularity of Zoom for meetings, and event platforms like Everywhere+ (that’s us!) can create engaging experiences for big impact. There are plenty of other platforms out there to suit any budget or requirements. Pick a platform that you know how to use and has the features you need, as well as one that pushes simplicity. You need your attendees to know how to access and use it too!
It’s not too late to register for our May Data Slam 2021 webinar! In the webinar, we’re talking all about data and how fundraisers can use this to communicate with their donors and form stronger relationships.
The event will take place on Thursday 13th May 2021 and starts 2pm BST (9am EST). The entire summit is being broadcast online and will be three hours long. If you want to get involved, you can book your ticket here. If you’re already a Fundraising Everywhere member then there’s no need to register, as the event will be subtitled and recorded for you to watch back at any time for 30 days post-event.
In this blog, we’ll give you an insight into our May Data Slam 2021 webinar fundraiser, and why you should get involved. This month, we’re talking all about data and how fundraisers can use this to communicate with their donors and form stronger relationships. Data is very important to any nonprofit or charity, as it can be used as a way to learn more about your donors; who they are, what they value, and how they see themselves as part of your organisation’s mission.
That’s why we’re bringing fundraisers from all over the world together for our May Data Slam 2021 virtual event, and just like the traditional poetry slams, our webinar will be loud, lively and jam-packed with fun sessions. The virtual conference will aim to help you get started, and do more, with data. Whether you’re a frontline fundraiser looking to learn more from what donors are telling us, or a tech-savvy all-things-data Excel jockey, we’ve got a session for you!
Take a look at our insight into the May Data Slam 2021 webinar below, including location, time, date and session highlights.
Our May Data Slam will take place on Thursday 13th May 2021 and starts 2pm BST (9am EST). The entire summit is being broadcast online and will be three hours long.
The event will be curated and hosted by Sam Laprade CFRE and T.Clay Buck CFRE.
Not sure why you should attend the May Data Slam? Well, if:
Then our Data Slam is definitely for you!
So, where do you keep your data? Join master trainer, Chad Barger, CFRE, for a look at the FREE ‘Ultimate Guide to Fundraising Databases’ online guide that he maintains. Chad will also spend a few minutes reviewing how to best evaluate a fundraising database in order to ensure that it will meet your needs.
You’ve got a precious asset (your nonprofit’s data) and you know that you need to keep it safe. But what does that mean? Safe from what, or whom? And why? And how? In this session, Helen Brown will provide a flyover of the legalities and due diligence requirements impacting fundraising and point you to solutions to keep your nonprofit’s donor data safe and compliant.
Donor journeys all begin with one thing; the first gift to your organization. This is the most important time for you to begin to build a strong, mutually beneficial relationship with them. And that means a new donor welcome series!
But many nonprofit teams feel stuck when it’s time to create these email messages; we’d rather do nothing than get it wrong. Join digital strategist Maureen Wallbeoff as she shows you exactly how to plan a simple, effective new donor welcome series in just 20 minutes.
89% of nonprofit professionals believe Artificial Intelligence can make their organization more efficient, yet almost 80% of nonprofits do not have access to this technology. In this session, come and learn the fundamentals of how you can wield AI as a powerful tool in your work as a fundraiser, everyday.
You’ll leave with a better understanding of how predictive analytics empower fundraisers and offer unprecedented opportunities to strengthen donor relationships. Your knowledge, combined with the power of Artificial Intelligence are going to change the way you fundraise.
The way we structure our world influences what we think is possible and what we allow to take shape. This is true in technology, in data, in fundraising, and social change work in general.
What does it look like when we release those structures? What is made possible in ourselves when who we are and what we do is not confined to a predetermined check box? Together, let’s envision the possibilities of a better world we can make tomorrow through the changes we make today.
We are swimming in data, but often bone dry on wisdom. Why is getting more out of data such a challenge? What does it take to embrace using data? Who are organisations that have become truly data driven? Have you heard about Digital Transformation? How could you not!
It has become the latest buzzword for CEOs, Board Members, and would-be change agents. But what are we really talking about and what are the implications for charities? Real digital transformation must use digital strategies, processes, and tools to do something that transforms the organization - not just improves current practice.
Join Steve MacLaughlin, vice president of product management at Blackbaud and best selling author of Data Driven Nonprofits to explore and demystify data in the social good sector.
Using gender pronouns and salutations can make or break an interaction with any donor, but especially trans and nonbinary donors. Don’t narrow your prospects by assuming donors feel most respected by traditional gendered titles. Improve your relationships and grow your base by embracing gender-inclusive data practices.
Are you marketing and fundraising teams siloed? This is fairly common and can often lead to data frustrations. CRM has the power to pool resources from each team whilst meeting your individual needs and remaining data secure. This talk will highlight key issues and provide tips on how to overcome them to achieve better data quality across your organisation. Working together will help you and your data be more impactful!
If you want to get involved, you can book your early bird place today, here. If you’re already a Fundraising Everywhere member then there’s no need to register! The event will be subtitled and recorded for you to watch back at any time for 30 days post-event.
Please let us know if you need additional accessibility support by contacting [email protected] before May 5th.
Whether you’re a solo fundraiser or a part of a national charity, it’s likely that you already know the importance of hosting fundraising events.
Not only are they a great way to raise money, but they can also spread awareness and attract future sponsors to your chosen cause. Unlike cold calling or sending mass emails to raise support and much needed funds, fundraising events are a much more efficient and personal method. But fundraising events aren’t limited to just in-person charity events. In fact, now more than ever, it’s important to get creative with your fundraisers.
The more unique your fundraising idea, the more likely it is that you’ll engage supporters. The best part? It doesn’t have to involve a lot of work either! The best fundraising ideas can be made with careful planning and lots of creativity. We’ve put together a list of our top ten unique fundraising activities that are sure to engage people to raise money for your nonprofit, whilst still having fun while doing it.
Let’s dive in!
Unfortunately, Covid-19 is still having an impact on the charity sector. The virus is still at large, making it impossible to go ahead with hosting most in-person fundraising events. However, there are lots of ways to fundraise when in-person events aren’t an option!
From virtual video game tournaments and online cookalongs, to mixology classes and remote fun runs, the possibilities are endless. You don’t need a huge budget; all you really need is a core message and a unique activity to attract attention!
Video games are no longer limited to teenagers playing Fifa or Minecraft in their bedrooms. Virtual gaming is a million pound industry that continues to gain in popularity with the innovation of online streaming platforms such as Twitch.
It only makes sense that nonprofits start using these platforms to their advantage. You can set up a virtual gaming tournament and ask supporters for donations to take part or place bets on the results, with all the winnings going towards your charity’s chosen cause.
Running or cycling challenges are not a new idea, but they’re a firm favourite that can raise a lot of money for your nonprofit. And just because big in-person fun runs or cycling races aren’t possible with Covid, it doesn’t mean that they can’t be done remotely!
These 5K races can be hosted virtually, all you need to do is to charge registration in the form of a donation. You then encourage the participants to complete the distance in their own time by themselves. The runners or cyclists can then share their time and route via apps like Strava.
This is an activity that pretty much anyone can take part in; from supporters to your fellow work colleagues. The idea behind eco fines is that when someone does something that isn’t considered eco-friendly, you give them a small fine which they must donate to your chosen cause at the end of the month. This can be anything from leaving a light or computer switched on, to printing unnecessary papers.
Some of the best fundraising activities involve food, and they’re popular with both fundraisers and attendees alike. Encourage people to channel their inner Gordon Ramsey or Nisha Katona with an online cooking class.
Your nonprofit can partner with a local restaurant or chef and charge admission donations to attend the livestream. You could even go one step further by including incentives for big donations by offering one on one time with the chef after the cooking class has finished.
Marathon events don’t have to be related to running! This type of fundraiser can be used for football, rugby, tennis, swimming, pool or any other sport or hobby that works for you.
Once everything is set up, you can livestream the entire marathon event virtually on your nonprofit’s website. You can raise funds by encouraging people to donate to spur your marathon efforts on. Think Joe Wicks’ 24-hour charity workout marathon for Children in Need.
Spinning is a form of indoor cycling that asks gym enthusiasts and cyclists alike to sweat for a good cause.
You can partner with a local spinning studio or gym and ask people to take part for a suggested donation. Local instructors can lead the spinning class through an energetic and fun workout to raise funds. You can even put on post-spin refreshments/food for an after-workout fundraising event.
By shifting your silent auction to a virtual event, it actually becomes even more accessible for more people. You can promote the auction prizes in an email campaign and on your social media platforms to engage potential attendees. You can then take advantage of the opportunity to ask for donations throughout the event too.
Virtual pet fundraising events are so successful because people love to show off their furry friends. These events can be great in getting people involved with your nonprofit online. Usually, all you need to do is to ask people to take a picture of their pet and post it to social media using a curated event hashtag.
Virtual pet events will help to drive engagement across your social media channels through user-generated content. The more people engaged on your social channels, the more likely they are to offer their support for future fundraising campaigns.
Hold a virtual mixology competition to see who can create the best cocktail in honour of your charity. Charge an entry fee that will go towards your fundraising target, and encourage people to take part by offering a lucrative prize for the winner. Users can submit their ideas and videos of their cocktail making skills via a social media hashtag. Make it more inclusive by adding an alcohol-free element!
If you’re looking for external support with planning your fundraising efforts, Fundraising Everywhere is here to help.
Through virtual conferences, monthly webinars and virtual support, we connect you directly to the proven methods, people, and new ideas that are guaranteed to help you raise more money. This means you can learn wherever you are, in your own time, and at an affordable price.
If you’re interested in finding out how we can support you, feel free to reach out. A member of our team will be happy to speak with you about your charity.
The mental and physical wellbeing of fundraisers and charity workers has been tested a lot this past year. The coronavirus pandemic has turned the fundraising sector upside down, and placed added stress on the fundraising efforts of non-profit organisations and fundraisers.
With the start of a new financial year, and with lockdown restrictions beginning to ease, the wellbeing of professionals in the charity sector has never been more important. However, it arguably has never been at more risk either. As the leader, or member, of a non-profit team, how will you balance the need for income, delivery and security with both your own, and your colleagues, wellbeing needs?
That’s why, this month’s webinar is a virtual summit focusing on wellbeing in the charity workplace. If you’re looking to support yourself and your team, then our Fundraising Everywhere Charity Workplace Wellbeing Virtual Summit is something you wouldn't want to miss.
Take a look at our insight into the summit below, including location, time, date and speaker highlights.
The Charity Workplace Wellbeing Virtual Summit is taking place on Thursday 22nd April 2021 and starts at 12pm (BST). The entire summit is being broadcast online and will be three hours and fifteen minutes long.
We’re happy to announce that our sponsor for the event is the world's leading cloud software company, Blackbaud, who power social good. The virtual summit is also hosted in partnership with Claire Warner.
Our virtual conference is looking to address the root cause of wellbeing within charity organisations. We’ll be looking at how a non-profit’s culture and processes can be changed to reduce employee burnout and improve productivity. The event is for staff and leaders at charities who care about the wellbeing of their fundraisers.
During the summit we will host a variety of sessions, including:
The event will be subtitled and recorded, and made available online for members who could not attend.
Cary is a psychologist and a world-leading expert on wellbeing within the workplace. He’s the 50th Anniversary Professor of Organizational Psychology and Health at the Manchester Business School, University of Manchester.
Janet is the Director of Happiness at Timpsons, and she will be talking about how her company put people at the heart of everything, and ways in which the charity sector can replicate this!
Paul is the Chief Support Officer at the British Red Cross, one of the world’s leading charities. He is also a fellow of the Institute of Fundraising, and has served as chair of the International Fundraising Congress, Europe’s largest annual gathering of fundraisers.
Simon Blake is the Chief Executive Officer at MHFA England. He’s dedicated his career to working with young people and has a long track record of championing difference and creating platforms for people’s voices to be heard.
If you’re interested in attending our virtual summit, early-bird tickets are now available. But hurry, you have until the 15th April to get yours. You can purchase a ticket online. If you have additional accessibility needs please email: [email protected] before April 15th.
We look forward to seeing you there.
Fundraising Everywhere is pleased to announce that our new website is now live! After months of design, planning and hard work, we’ve finally launched a new site where fundraisers and Fundraising Everywhere members can access our online resources and get involved in our friendly online community.
Since our foundation, Fundraising Everywhere has always looked to lend a helping hand to fundraisers everywhere, whether they’re an individual or work as part of a bigger non-profit organisation.
A good fundraiser knows that the actual asking of money is only a small part of the whole fundraising campaign. The real time-consuming and important stuff happens before and after the asking of money. That’s why we offer support to fundraisers; through virtual conferences, monthly webinars and virtual support, we connect them directly to the proven methods, people, and new ideas that are guaranteed to help them raise more money.
We hope that with the launch of our new website, we can continue to help give fundraisers the clarity, confidence and connections for success. Take a look at some of the new features we’ve added to the website, and how you can get involved, below.
Users can become a member and get instant unlimited and extended access to our Fundraising Everywhere live webinars and online events.
Membership isn’t for everyone. That’s why we also give users access to anything from a full online conference to a single virtual event, for an affordable one-off fee.
Need helping hosting your own fundraising event? Run your own online event effortlessly, with our trusted platform and management package.
So what new features are available to users and members? As well as all the above benefits, our new website also allows users to do the following:
If you’re a fundraiser, and are interested in getting support with your fundraising efforts, then Fundraising Everywhere are here to help. Unsure why you should join? Here’s three simple reasons why:
Get in touch today to see how we can help your virtual fundraising efforts.
As the uncertainty of the coronavirus pandemic continues, it’s clear that virtual fundraising campaigns are here to stay. Last year, thousands of in-person fundraising events were cancelled due to Covid-19, but the charity sector adapted quickly to virtual fundraising. As a result of this, nonprofit organisations have survived and look set to continue to grow in 2021.
Many charities are using virtual fundraising software and live streamed events as a new way of raising some much needed cash to support their cause. If you’re yet to hold your own virtual fundraiser, we’ve put together this handy guide on everything you need to know about the virtual fundraising world.
Virtual fundraising is a nonprofit campaign or event that is held entirely online. There are all sorts of different types of virtual fundraising, but the main take is that it allows supporters from all over the world to engage with your cause.
One of the most important benefits of virtual fundraising is that it allows nonprofits to engage with their supporters and donors in a safe environment. This is especially important at the moment, where social distancing guidelines are still being enforced.
As well as safety, virtual fundraising events also allow charities to engage new attendees, speakers, and sponsors in new locations across the globe. They also tend to be more cost-effective compared with traditional in-person events. Your organisation doesn’t have to pay for things such as venue hire, and participants aren’t required to pay for a hotel or transport to your virtual fundraiser.
You might think that hosting a virtual fundraising event is a lot of work. Well, it doesn't have to be. Most organisations only need a few resources to set up their own online campaign. Of course, you’ll need to utilise technology so that you can engage your audiences and generate results for your cause.
As long as you have a plan of action and either an online live streaming or fundraising tool you can ensure your virtual fundraiser is a success.
One of the best things about virtual fundraising is that anyone, in any organisation, can use it. In the past, the lack of widely available technology meant that virtual fundraising events and campaigns were only used by charities with big budgets, but much has changed since then. Virtual fundraising software is arguably more accessible than ever, with a variety of solutions and technologies available for nonprofits of all different sizes.
Virtual fundraising can easily be adapted to suit any type of campaign or event. Even though they’re all based online, these types of fundraisers are flexible enough to fit whatever idea your nonprofit has in mind. Here are a few of the most effective virtual fundraising campaigns you can incorporate into your strategy.
If you’re looking for support with your virtual fundraising efforts, then Fundraising Everywhere is here to help. Through virtual conferences, monthly webinars and virtual support, we connect you directly to the proven methods, people, and new ideas that are guaranteed to help you raise more money. This means you can learn wherever you are, in your own time, and at an affordable price. Get in touch today to see how we can help your virtual fundraising.
The past year has been difficult for many. The outbreak of coronavirus in March 2020 threw the world upside down. Many industries struggled, including the charity sector, which saw thousands of in-person fundraising events cancelled or rescheduled. Arguably, there has never been a more important time for your fundraising strategy to be perfected.
That’s why, this month’s webinar is a joint venture between Fundraising Everywhere and 3rd Sector Mission Control, bringing you the first international conference dedicated solely to Fundraising Strategy. Whether you’re a sole fundraiser, a fundraising leader, working as part of a team, or a non-fundraiser looking to support your non-profit organisation, our Fundraising Strategy Virtual Summit is something you won’t want to miss.
Take a look at our insight into the summit below, including location, time, date and speaker highlights.
The Fundraising Strategy Virtual Summit is taking place on Thursday 18th March 2021 and starts at 12pm (GMT). The entire conference is being broadcast online and will be four hours long with two sessions running concurrently. There will be two streams for attendees to choose from:
Attendees will be able to ask questions to speakers live on the day. There will also be recordings available for thirty days to all attendees to watch in their own time.
The conference focuses on the theme of how you can build your fundraising strategy and how to implement it successfully. The sessions will feature practical advice you can apply to your fundraising strategy, case studies, and opinion pieces from fundraising experts across the globe.
The aim of our Fundraising Strategy Virtual Summit is to not only inspire you, but to give you the confidence and skills to shape and implement your charity’s fundraising strategy. During the day we will look at a range of topics, including:
Cherian Koshy is an internationally recognised expert in philanthropy and the nonprofit sector. He works with hundreds of non-profits each year to help them solve their most intractable problems. With over 20 years of experience, he is one of the most sought-after trainers and speakers in the non-profit sector. As a coach and consultant, he helps struggling non-profit leaders find strategies that give them back time and develop sustainable revenue.
Chloe is a fundraising strategy consultant with over 15 years of experience. She’s worked for WaterAid, Good Agency, and now, as a consultant, she gets to call charities like British Red Cross, FareShare, Teenage Cancer Trust and Barnardo’s her clients. Chloe specialises in individual giving, legacies, innovation and everything in-between.
Rhodri Davies is Head of Policy at Charities Aid Foundation (CAF) and also leads Giving Thought, CAF’s in-house think tank focussing on current and future issues affecting philanthropy and civil society. He has researched, written and presented on a wide range of topics: from charity taxation to the civil society applications of cutting-edge technologies such as artificial intelligence.
With twelve years’ experience as a charity trustee, Zoe Amar is widely regarded as one of the charity sector’s leading digital experts. She founded digital agency and social enterprise Zoe Amar Digital in 2013, and her clients include Sense, Anglia Ruskin University and The School for Social Entrepreneurs. Zoe was also recently voted one of the 25 most influential charity leaders by Charity Times.
Maeve Strathy is a passionate and driven leader in fundraising and marketing. As Blakely’s Vice President, Client Relationships, Maeve is proud to lead a team of Strategists and Account Managers, working together to meet and exceed their clients’ fundraising goals. She is enthusiastic about coaching teammates to bring out their strengths and make the time they spend working fun and purposeful.
Wayne is founder of Humanity Squared, and his focus is on innovation, transformation and human-centred strategy. He has worked in the charity sector since last century; half charity side and half agency. He has held senior leadership roles for Amnesty International, Refugee Action and Prisoners abroad, where his focus was on step change, transformation and people power. His agency side roles have seen him work with over 100 charities and NGOs, all with the aim of connecting people to causes they believe in, and mobilising them to drive positive change.
If you’re interested in attending the conference, you can purchase a ticket online.
As a ‘thank you’ for buying your ticket, you will be able to enter into a draw to win a free day’s consultancy with Mandy Johnson from Sketchnotes UK and Richard Sved from 3rd Sector Mission Control, who will both help you hone your fundraising strategy.
There will also be bonus download sessions and resources included in your ticket.
We can’t wait to see you there.
2020 was a challenging year for the charity sector, but it also proved that it is resilient and versatile too. The coronavirus outbreak caused the economy to go into recession, something which has historically led to a decrease in charity donations in the past. But surprisingly, according to a recent study by Open, donations actually increased during the first national lockdown in the UK.
The rise of virtual fundraising events and other innovative solutions for charity organisations everyday operations meant that plenty of support and donations were still being made during the pandemic. With 2021 well underway, there’s no doubt that there’ll be plenty of new challenges for charities who are looking to navigate the ‘new normal.’ We’ve put together some of our predicted fundraising trends for 2021 that are set to define the charity sector.
The biggest impact that coronavirus had on the charity and fundraising sector was the cancellation of thousands of in-person events. In response, there was a drastic shift from in-person fundraisers to virtual ones. With Covid-19 continuing to impact the world in 2021, it’s no surprise that we predict that these virtual fundraising events will continue. This is because they allow charities to:
Hybrid events that combine small in-person events with virtual audiences will also continue to grow in 2021, as Covid restrictions are set to be in place until June at the earliest. Hybrid fundraisers are great at balancing both aspects of physical and online events. They allow organisations to comply with social distancing measures, as well as maintaining personal elements that are often missing for virtual events.
With the continued use of virtual meetings and events, it’s not surprising to predict that digital fundraising campaigns will also be popular in 2021. They’re simple and cost-efficient, something that most charities and nonprofit organisations are looking for as a result of the pandemic.
Crowdfunding, digital auctions, pledge drives and prize draws don’t require a lot of time and only a small amount of work involved. Even simply adding a donation button to a charity’s website can bring fundraising success with little effort. Online fundraising was increasingly adopted in 2020, and it’s set to continue to grow throughout this year too. For more ideas, read this post from QGiv.
2020 saw plenty of people go online and proactively engage donors in virtual social spaces. This year, charities and non profits will have to continue to look for support on the online platforms where audiences spend most of their time. They can do this by strengthening their presence on social media platforms such as Facebook, Instagram, LinkedIn, and Twitter, as well as creating a presence on up-and-coming social platforms like TikTok.
Live streaming is another exciting trend for 2021. By engaging your supporters through live video streams, you’re creating a new source of engagement and revenue for your charity organisation. You can also use it to show supporters the direct impact your charity has had with the simple click of a button.
Seeing these predicted trends, it’s no surprise that digital fundraising efforts will continue to grow online. If you want to get the most out of your virtual fundraising, we’re here to teach you the skills you actually need to raise more money for your charity.
Through virtual conferences, monthly webinars and virtual support, we connect you directly to the proven methods, people, and new ideas that are guaranteed to help you raise more money. This means you can learn wherever you are, in your own time, and at an affordable price. See how we can help you, today.
Expert advice from the charity sector’s virtual summit provider, Fundraising Everywhere.
As the world tries to control the spread of Coronavirus, many countries have identified large public gatherings as an unnecessary risk. This caution, and the uncertainty of not knowing what will happen next, has left event organisers with difficult decisions. Google, Facebook, SXSW, IBM and many more have already cancelled events, and it looks like it won’t end there.
It’s heartbreaking for organisers and attendees and it’s creating another financial burden many of us aren’t in a position to handle. Combine this with the very real environmental impact conferences are already having and it’s clear that something has to change.
Organisers have hesitated in the past about providing a virtual element to their real-life events. The tech can seem complicated, they’re lacking networking and social opportunities, and we’ve all experienced flat and lifeless webinars.
But good virtual conferences are so much more than webinars and running one video after another.
At Fundraising Everywhere we wanted to share some tips to show you how and why you (yes, you!) should be bringing your learning or training event online.
These tips will engage your online delegates, reach new and existing audiences, and make sure you have an event you can run time and time again for the fraction of the cost.
First of all, let’s consider the advantages:
While we don’t think virtual conferences will ever fully replace the real-life experience, there are so many advantages to adding on a virtual element to your existing event, or to simply testing a virtual version before you take the financial risk of rolling out a traditional event.
So let’s do it! Here are your next steps:
Some speakers refuse to speak at virtual conferences...and that’s fine. We can leave them to self-isolate and listen to their gramophones. But virtual events allow you to access other speakers who otherwise couldn’t or wouldn’t have been able to attend your traditional event.
At Fundraising Everywhere we pay our speakers a fixed fee, but we understand this isn’t always possible. However, consider in the early days at least offering a profit-share with your speakers to recognise their time and expertise.
Try to ensure some of your speakers have a large audience and following of their own. You’re counting on them to bring in viewers that you otherwise wouldn’t have tapped in to, and this event is going to allow you to start a relationship with those people directly.
Start with speakers you already know. The trust they have in you from your existing relationship means you can work with them to develop their online content as you explore your first virtual event together.
Film Pre-Recorded Sessions
While you can stream live, we recommend that your event is at least partially pre-recorded. This allows you to do some quality control, add subtitles to make them more accessible, and it reduces the chances of the inevitable tech failures you’re going to experience on the day.
We recommend all sessions feature your speaker talking directly to camera. It’s much more engaging and humanising than watching a static powerpoint slide and there’s nothing worse than watching a speaker talking to a crowded room like you’re not even there. You can still use slides as well, but consider using video editing software such as WeVideo to have your sessions ‘picture-in-picture’.
Lighting is so important. Invest in a cheap ring light or position natural lighting so your face is fully lit from the front.
We also can’t stress how important good sound quality is. Unfortunately, your built-in mic just doesn’t cut it for these length of events. If the sound is too quiet or tinny then viewers start to drift. Invest in a cheap lapel mic or splash out on something a bit more serious. We’re both huge fans of the Yeti mics.
Don’t forget to coach your speakers. This may be new for them, so don’t be afraid to ask them to send through a short test video to make sure you’re happy with how it looks and sounds. You don’t want them to spend hours recording something only for you to discover they did it in portrait instead of landscape!
Also ensure your speakers leave space on their slides or video for any branding or information you’re planning on superimposing later.
Subtitles are essential. About 90% of people watch videos with no sound and for many it’s an accessibility issue. Not only that, but subtitles can be translated at a later stage opening up your event to an even wider audience.
There are many services who will do the subtitles for you, who usually charge a dollar or two per minute. This can add up. We’ve become pros at doing this ourselves but if you’re short on time (or patience) get it outsourced.
Alternatively, there are services (including YouTube) who will auto-generate subtitles for free. While it’s quick and cheap, the quality is terrible and you’ll almost certainly have to factor in time to go through and clean these up. We can guarantee there will be at least one swear word.
If you, your team or volunteers decide to do it manually then there are a number of tools out there to help you. But again, we love YouTube for this. It’s free, and allows you to type-and-watch while they set the timings for you automatically. These can then be downloaded or ripped to use on whatever platform suits you.
Choose Your Platform
Every platform offers certain advantages and disadvantages, but firstly consider where your audience is. If you already have a particularly large following on a certain platform then that might be where you start.
It’s time to decide whether this is a free or paid event. How much will you sell your tickets for? Rightly or wrongly, people still tend to feel virtual events should be cheaper than their real-life counterparts. Is there an opportunity to offer free tickets to attendees who meet certain criteria (for example, the Fundraising Everywhere conferences are free to small charities).
Use deadlines and ‘earlybirds’ to offer a sense of urgency in ticket purchases. Virtual events are great because they don’t necessarily sell out. But this can make attendees lackadaisical about booking. You’ll find that your ticket sales will often spike the day before or even on the day of the event!
There are no shortage of ticket selling platforms. Eventbrite seems to be the most popular and they have a really great platform. If you already have an e-commerce feature on your website then consider selling tickets there as well or instead. Most platforms charge a percentage or fixed fee per ticket - Fundraising Everywhere Plus is the same.
You’ll find the same challenges as any sales or fundraising efforts. It’s almost always harder to sell tickets than you think, so consider your potential audience carefully and have a plan in place for how you might access them.
One of the key differences between a traditional webinar and a truly virtual conference is the level of interaction and engagement offered to attendees. Most platforms allow text-based chat alongside the video and this is a great opportunity for your team and speakers to chat with attendees and answer questions. Some platforms (such as Fundraising Everywhere Plus) even allow attendees to privately chat with each other by text, voice or video while they’re watching your event.
Encourage speakers to ask questions in their videos and prompt viewers to type answers. Read comments and questions during the live segments of your stream so attendees feel more involved. And consider running competitions or surveys throughout the day. You can just stream session after session, but we really recommend a ‘host’ ties them all together.
You can also encourage attendees to watch in groups. For example, Fundraising Everywhere ‘watch parties’ have allowed attendees to access great content on a big screen while still offering real-life networking breaks.
Have A Back Up Plan
Things can and will go wrong. They’re predictably unpredictable so ensure you have at least one backup plan. If your livestream falls apart then pre-recorded sessions give your audience something to watch while you try to get things fixed.
Prepare your ‘technical difficulties’ emails and web pages in advance...just in case. And ensure your audience knows where to go or what to do if something goes wrong.
What’s Your Call-To-Action?
As with all events, this is a great opportunity to inspire people to take action. Be clear about what you want them to do: buy tickets for the next event, donate, sign-up, share...whatever it is...know what your goals are going in to this.
Share your call-to-action through your videos, through captions, in the chatbox and through follow-up emails. People are going to be fired-up during and just after your event. But this doesn’t last forever so try to tap in to this energy while it’s there.
Fundraising Everywhere+ (FE+) is a no-hassle, virtual add-on for your physical conference, or service for virtual-only conferences.
While you focus on delivering a great event to attendees, we provide the platform and logistics to amplify it to a larger audience across the world.
You can stream a mix of live and pre-recorded content to support your existing event or provide a virtual-only conference for a global audience. Virtual attendees can watch on any device and virtually ‘network’ with other attendees and speakers through the FE+ platform.
We provide everything from virtual conference curation and speaker stewardship, right through to providing the accounts and streaming platform - so all you need to do is tell your audience where to watch.
We’re already working with some of the charity sector’s top conferences to provide their virtual version. Email us at [email protected] and find out how we can do this for you too.