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Welcome to the Art of Conversation Collection

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Become a member to gain unlimited access to our extensive content library, packed with valuable resources and insights on fundraising. Plus, stay ahead of the curve with free entry to all our upcoming events.
Making the Ask
Pitching
Relationship Building Skills
How to select an agency that aligns with your values and the best questions to ask
This session explores the top 10 questions that Liam would ask a F2F Agency if he was a charity looking to put work out to tender.
“Taking the Ick out of the Ask”: How to Craft Your 5-Minute Fundraising Conversation
In this session, you’ll learn the “4 Tent Poles” to set the groundwork for your Asks (along with some easily- actionable tips) that will shift your solicitation from transactional encounters to relationship-building opportunities.
Returning to F2F: How to relaunch and expand
In this session Alan will cover the highs and lows of relaunching F2F, what went wrong, what we learnt, key learnings you can take away and one thought for the future.
London Marathon 2025: Tips for Success from Leukaemia Care and JustGiving
Looking to improve your London Marathon results in 2025? Learn from Leukaemia Care’s impressive growth and results achieved in 2024.
How to build international corporate partnerships
This session focuses on the process of building international corporate partnerships.
Building corporate partnerships through employee volunteering
Hear from Deryl, Head of Corporate Partnerships at Hatch Enterprise about how she gets people excited about their charities mission, firstly by volunteering their time and knowledge and then increasing their financial contribution.
Navigating Corporate Partnerships as a Regional Charity
In this session, Rose will help you to navigate your way to regional corporate partnership success, using her handy corporate partnership compass.
Elevating Partnerships: the Art of Stewardship
This session will mainly focus on how a large number first-time donors to UK for UNHCR were stewarded and retained following a major event, which are universal in application.