Welcome to the Legacy Fundraising Collection

Claire delves into the relationship between in memory and legacy giving, highlighting its significance in motivating gifts to charities in wills.

Explore how the power of place and cherished memories can inspire legacy giving and strengthen relationships with loved ones in legacy fundraising, with insights from National Trust and LSE.

In this session we will show you how to build effective, audience-led legacy fundraising strategies, exploring how leveraging data-driven approaches and a deep understanding of those who support you can significantly impact your organisation’s long-term success.

In this session, Juliet will take you through the steps needed to create robust and inspiring supporter journeys for your legacy prospects and pledgers.

This session explores how to align your charity’s mission with supporter values, asking the right questions, listening effectively, and crafting a compelling legacy proposition that resonates with potential legacy donors.

This webinar explores the growing power of legacy giving, offering strategies to build confidence, engage stakeholders, and enhance stewardship to secure long-term gifts in Wills.

In this session, we’ll look outside the sector to see how loved ones are already being remembered and what might be just around the corner.

This session will explore what charities need to keep an eye on to track their legacy income in the short, medium and long term – and what they can do to forecast it.

In this session, Sarah will look at how we break down silos and tackle some of the biggest challenges to why your “events participants” don’t want to become “donors”, and James from RBL will join to share how their charity is inspiring event participants to want to pledge a gift in their will.

In this information packed session, you will learn more about how to succeed working with donors from the 3 Abrahamic faiths from a trio of fundraisers with deep knowledge of both faith and philanthropy.

In this panel session, innovation expert Juan Mones (Head of Global Fundraising Innovation at Unicef) and legacy fundraising pro Philip Simmons (Legacy Manager at Dogs Trust) will club together to explore how charities are innovating with legacy fundraising.

In this session, Claire Routley and Sanita Guddu explore this to help you to determine whether you may need to implement an ethical policy.

This session we will be joined by Legacy Futures Leader Award Winners 2022 Abbie Barton and Nikita Gandhi. Abbie and Nikita will be sharing their own personal experiences of how they started their career in legacies, how they developed legacy giving within both small and large scale charities and how they managed legacies alongside other important income streams. They will also be sharing their top tips for a successful career in legacies!

Doug will bring Legacy Foresight’s unmatched expertise and experience in analysing and forecasting legacies to explore what might happen in the short, medium, and long term.

Jen and Fraser promise that at session’s end you’ll have inspiration, confidence and ability to engage in the legacy conversations – and raise a LOT more money!