Welcome to the Marketing Collection

If your role sits anywhere between “raising money” and “telling the story”, this conference is built for you.

This session will be a chance to pause, reflect and centre yourself, I’ll be sharing simple, practical ways so that you can begin to support yourself differently.

In this candid conversation, we’ll explore how charities can balance innovation with integrity.

Participants will leave with practical guidance on when to respond publicly, how to navigate emotionally charged moments, and how to build systems that transform outrage into durable impact.

Grounded in Oxfam’s engagement pyramid, this session will encourage attendees to look beyond big set-piece moments and start designing joined-up journeys that build long-term value, not just short-term returns.

This session will show you why employees are your greatest influencers in a world of declining audience trust.

In this session, Kit shows how to move from audience understanding to fundraising decisions that genuinely work – whether you’re running on bootstraps or sitting in a mega-boardroom, knowing your audiences should change what you do.

Learn how The Wildlife Trusts aligned 47 charities behind a bold new communications strategy that unites voices without losing individuality.

Drawing on real-world case studies from across the charity sector, this session will show how smart strategy, clear priorities and the right metrics can help you make the most of limited resources.

We’ll break down what makes content pop, how to ride the algorithm instead of fighting it.

In this session Nikki will break down the tools and tactics used to grow an account, as well as replicable actions you can take to create, upload, engage, and optimise your faceless Instagram.

This session will equip attendees with practical strategies and tools to navigate the ongoing changes in digital advertising: charities need to know WHY they exist, and work in the middle of the marketing funnel to bring it to life.

Hosted by Hynt, the Director of Fundraising and Director of Comms at Dogs Trust Ireland discuss how their teams are increasingly working as a single team, with shared goals and a shared mindset.

Drawing on real-world experience across social and event fundraising, this session explores how to identify, target, and recruit new event participants in today’s fragmented digital landscape.

This session will provide an intro to Mid-Value giving, highlighting what it adds to your organisation’s fundraising strategy and why it looks different for everyone.

In March 2025, Mind launched a dedicated In Memory cash journey – our first tailored email stewardship programme for supporters giving in memory of a loved one.