On Demand
Welcome to the Marketing Collection

Unlimited access from £25.00 / month
Become a member to gain unlimited access to our extensive content library, packed with valuable resources and insights on fundraising. Plus, stay ahead of the curve with free entry to all our upcoming events.
	Building your stewardship programme from the ground up
In this session, JustGiving’s Head of CRM, Paul Taylor will take you through planning, building, crafting and sending the perfect email. Whether you’re new to email stewardship or a seasoned pro, discover the insights, tips, and tools to apply to your charity’s emails and drive performance.
	Is Your Email Strategy Holding Back Your Individual Giving Potential?
In this session, we’ll explore how small charities can unlock the power of email marketing to support their Individual Giving (IG) programmes.
	Supporter welcome journeys: top tips to build strong donor relationships
Learn how to design the perfect journey for your audience and goals.
	10 Tactics for Jump Starting a Stalled Digital Fundraising Program
Join us for a practical and tactical sprint through 10 ways to jump start a digital fundraising program of any size. Throughout we’ll discuss how to implement, optimize, and scale because the best digital fundraisers are always thinking a step ahead.
	A New Labour Government Part 2: How to advocate and fundraise for change
Discover how to navigate a new Labour government, advocate for your cause, and grow your charity’s impact with expert insights on storytelling, digital growth, community relationships, and equity in policy—available now on demand
	War Child United – how can we use football shirts to raise awareness?
Our session will focus on engagement from audiences, communities and brands, how to raise awareness and how to raise money!
	Pivoting a Fail into a win/Successful Innovation when the budget is cut
In a 2-4-1 offer, in just 30 minutes you’ll learn how you can turn failures into success, and how to innovate when your budgets get cut.
	Innovation on a budget: developing a new regular giving product
In this session we’ll be taking you on an adventure through the highs and lows of developing a new regular giving product with Sustrans – the charity making it easier to walk and cycle.
	How To Create a Product Your Audience Loves (With Them)
Discover how Mental Health UK revitalized its Regular Giving Programme with an audience-first approach, creating a menopause-focused guide through expert insights and innovative testing methods.
	Turning insight into ideas
We will share a clear process and practical exercises you can use to come up with insight-led ideas. We’ll discuss common ideation mistakes and how to fix them, and help you bridge that gap between information and inspiration.
	Survive or Thrive? Changing the Game with AI
In this session, join John Roberts to explore how charities – big and small – are leveraging the latest, AI-based tools to drive change – for the better – in a persistently challenging climate.
	Innovating on a Shoestring – Brilliant Basics: Highly successful fundraising appeals and challenge events
Have you ever wanted to launch a new fundraising campaign but wasn’t quite sure where to start? In this session, Muna will be taking you through several case studies of charities that have done exactly that.
	A New Labour Government: Exploring the impact on Charities & Campaigns
Are you a fundraiser looking to navigate the changing political landscape? Watch this Q&A panel discussion that delves into the implications of the recent general election and the new Labour government on our sector and how we can build awesome campaigns within this new world.
	Ready? Let’s go: journey mapping and other practical tools to help you launch your plan
In this session, Craig shares some of the Supporter Experience Collective’s tools and tips to take your journeys from paper into the real world.
	Transform your Supporter Journeys
In this session, we’ll take you through some cutting edge tools that will help you to transform your supporter journeys. Use live data integrations to trigger communications across multiple channels, helping your supporters to get the most from your campaigns.
	How to make your campaigns stand out in an election year
Join Zoe Amar as she explains how you can reach donors online and continue to build relationships with current and new supporters amid all the noise.