Welcome to the Marketing Collection

This talk will take you through two key measures of supporter experience; the Customer Engagement Score, and Customer Loyalty Survey.

Join us for an illuminating session as we delve into the essential elements of building a truly customer-centric organization.

Personalized Matching creates a more meaningful and impactful donor experience. With it, you’re not just reaching out – you’re connecting in a way that’s meaningful and leaves a lasting impact.

Attendees can expect to gain valuable insights into social media advertising for non-profits through Lauren’s session.

Diving into our most successful partnerships in the last year and how we aligned our marketing and sales teams so the partnerships grew our Brand awareness but also delivered revenue.

Discover the power of segmentation to tailor your messages effectively, ensuring that each communication resonates with your audience on a personal level.

In this session we will show you how to build effective, audience-led legacy fundraising strategies, exploring how leveraging data-driven approaches and a deep understanding of those who support you can significantly impact your organisation’s long-term success.

In the forever changing world of digital marketing, charity event fundraisers face unique challenges when it comes to recruiting event participants on limited budgets. To help you navigate this changing landscape, Dani’s session will delve into the essential strategies and tactics for success.

This session will explore the opportunities, challenges, learnings and musings on this exciting area of digital fundraising.

Want to make your events more accessible? Join me to find out the why’s, what’s and who’s so you can better embed accessibility best practice within your events.

The world of Facebook challenges has changed dramatically over the last few years. I’ll be highlighting the latest shifts and trends in the market, talking through the shift to PayPal Giving Fund, and answering the question, “Is it too late to start?”

Learn how to identify areas of support, leverage expert insights, and grow your social fundraising with a sustainable, flexible model.

In this session, we’ll share the secrets of success to raising more online for your next event and inspire you with examples of charities beating their event fundraising targets on JustGiving.

This session looks at simple ways to integrate AI into your existing work.

In this session, Sarah will look at how we break down silos and tackle some of the biggest challenges to why your “events participants” don’t want to become “donors”, and James from RBL will join to share how their charity is inspiring event participants to want to pledge a gift in their will.

In this session we’ll pull out some of the key insights that make virtual events and Facebook Challlenges successful, giving you tips on how to apply them to your events portfolio.