Welcome to the Marketing Collection

In this talk, I’d like to get us all thinking about the ongoing experiences people have with the charity/ies they choose to support shouldn’t be taken for granted.

Top tips on how to grow your email marketing list, and the importance of doing so.

Unless you’ve been living under a rock, you’ll know that TikTok is a rapidly expanding social media channel both here in the UK, and around the world. This session is for those of you wanting your charity to have a presence on TikTok, but not really knowing how to get started.

In this session we will take you through pilot to roll out of a acquisition product that we are seeing better results every time we make a change.

In this session from our recent Over to You open mic conference, Josh shares the highlights and challenges of advertising on TikTok as an NGO, and using social media not only to fundraise, but to deliver your cause-based work.

In this workshop I’ll be focusing on some top line tactical considerations around how to best utilise paid media, and the digital landscape, to maximise awareness, relevance and return on ad spend.

Join Amy, Paul and Emma from the JustGiving CRM team for a discussion on email marketing where they will show three of their all-time favourite emails. and tell you why they love them.

Jordan will speak from experience, having started her org’s TikTok channel from the beginning, and growing it to over 150k followers in less than a year!

We’re excited to have welcomed the British Red Cross and The Hunger Project to give a behind-the-scenes pass into their TikTok worlds, and how the channel is helping them communicate with new audiences.

Following a study of representation within the top 100 legacy-earning charities’ brochures, Claire and Haseeb will share some important insights on the level of diversity within them.

This fast-paced session will share seven quick and easy tactics to help you launch a legacy program no matter what size organization you serve.

In this webinar, Fundraising Everywhere’s Simon Scriver and Alex Aggidis spoke with with Hedley Finn OBE and John Dash about using radio to help others.

Known as one of the great experts in cause marketing (where a percentage of a product sales go to a charitable cause), David Hessekiel is interviewed by Emma Smith

Fireside chat with Enthuse and The Commonwealth Graves Foundation about how charities can use new types of digital technology to retain existing supporters and entice new donors.

Osman will be sharing about how we challenged ourselves to put on the world’s longest circus show to fundraise for the survival of Cambodia’s unique art organization.

Sit back and let John and Jen guide you through (some) of the creative principles of storytelling. If it’s anything like their other sessions, make sure you have some tissues handy as it’s likely to be a tearjerker!