Welcome to the Marketing Collection

With several years’ experience in digital and offline marketing, campaigning and activism, Josh Leigh has helped NGOs raise millions in financial support and to connect countless people with the causes they care about.

Learn how Friends of the Earth have reduced CPAs and increased conversion volumes by maximising key media opportunities, and how you could do the same.

Join Kimberley Mackenzie to satisfy your Clubhouse curiosity and explore the potential for social audio. This 45-minute session will include an overview of how the app works and real examples of how people working for social good are using social audio to raise money, learn and collaborate.

Collette will share her best tips and insights for understanding your audience and engaging with them in the right way.

In this session, you’ll learn Ask Direct’s top four principles for a successful direct mail campaign – with real-life research and examples from a range of causes, so you can plan your amazing appeal.

Need to convince your boss or board to invest in fundraising? In this session, Craig will share five key principles that you can follow to help secure that elusive investment.

Join us to hear about lessons in creative storytelling since the start of the pandemic.

We’ll show you how we delivered a phased paid social, influencer and press playout we reached then engaged millions of people, and created positive, lasting change; and we won’t shy away from the challenges we faced, including tips on how you could overcome them.

Amy will talk about the rise of purposeful brands, the threat this poses to our sector, and how we can compete in a world where everyone is doing good.

How do you make your campaigns stand out from the crowd? How do you use creativity as a way to build long term engagement from supporters? How do you grow your database and find new audiences? We shall touch on these questions and more in this session.

Tom from Tiltify will review the role of technology, engagement and communication to secure more money and more fundraisers for your charity.

In this session Alex will tell you how you can use online email surveys to unlock vital insight to help fuel your campaigns.

Tips and tricks on how to improve your virtual presentation skills.

In this session, Amanda discusses digital storytelling for feminists.

This talk will highlight key issues and provide tips on how to overcome them to achieve better data quality across your organisation.

Join digital strategist Maureen Wallbeoff as she shows you exactly how to plan a simple, effective new donor welcome series in just 20 minutes.