TikTok for lead-gen
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Talk Details
TikTok’s popularity in the UK has surged in recent years, with UKOM data showing 54% of the UK population now uses TikTok every month! While Gen Z remains the core user base, the 45–54 age group has seen the fastest growth, increasing by 15% in 2024.
This session explores TikTok for non-profits:
- Who’s doing it well
- Acquisition – What we’ve learned from TikTok ads so far
- Conversion – How to convert TikTok leads to active fundraisers
Social Sync will share learnings and examples from recent campaigns to help you raise more, engage better and grow smarter.
Speakers
Ben Collins
Chief Operating Officer
Katriana Ciccotto
Campaign Manager
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