Tony’s Chocolonely Partnerships: Purpose driven Commercial Alignment
Unlimited access from £25.00 / month
Become a member to gain unlimited access to our extensive content library, packed with valuable resources and insights on fundraising. Plus, stay ahead of the curve with free entry to all our upcoming events.
Talk Details
Diving into our most successful partnerships in the last year and how we aligned our marketing and sales teams so the partnerships grew our Brand awareness but also delivered revenue.
Key learnings from this session:
- Focus on Pull marketing not push
- You don’t need to spend lots of money on big OOH campaigns, you can generate really strong visibility with owned and earned media
- Internal team alignment is crucial
- Leveraging partnerships can help achieve commercial success
Speakers
Ben Gallagher
National Account Manager
