Tony’s Chocolonely Partnerships: Purpose driven Commercial Alignment
Unlimited access from £25.00 / month
Become a member to gain unlimited access to our extensive content library, packed with valuable resources and insights on fundraising. Plus, stay ahead of the curve with free entry to all our upcoming events.
Talk Details
Diving into our most successful partnerships in the last year and how we aligned our marketing and sales teams so the partnerships grew our Brand awareness but also delivered revenue.
Key learnings from this session:
- Focus on Pull marketing not push
- You don’t need to spend lots of money on big OOH campaigns, you can generate really strong visibility with owned and earned media
- Internal team alignment is crucial
- Leveraging partnerships can help achieve commercial success
Speakers
Ben Gallagher
National Account Manager
Related Talks
On Demand
Why companies give (in their own words)
In this session, we’ll reveal the findings from in-depth interviews with 20 people inside companies —from shareholders to marketing assistants—on why their company gives, and just as importantly, why they stop.
Community Corporate: Where do you start when you don’t know where to start.
This session runs through the basics of community corporate but focuses on the bits where you should spend your time to get the best results.
The power of proof – leveraging impact to drive your corporate partnerships
Drawing from her extensive career experience, Catherine’s session will unlock actionable insights and strategies for charities of all sizes. It will explore how embracing impact can not only strengthen corporate partnerships but also infuse them with greater purpose and meaning.
Mission Matchmaking: Building Purpose-Driven Partnerships at Cats Protection
In this session, we hope to illustrate the importance of aligning goals and values with corporate partners and how this not only strengthens the partnership but amplifies impact for both parties.