Using data driven recommendations to improve email stewardship
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Talk Details
Email. Love it or hate it, it’s still the number one communication channel to engage with supporters efficiently and quickly. But how can you make sure that your emails feel as personal as a 1:1 conversation on the phone? And how can you use data to move away from a one-size-fits-all approach and tailor your supporter journey so the emails they receive are specific and relevant to them?
In this session, JustGiving will share how they have overhauled their email journey for online fundraisers and how using data-driven recommendations is already driven a statistically significant uplift in donations. You’ll come away knowing:
1. Why using the right CRM tech matters so you can be fast and smarter.
2. Examples of how your data and market trends can inform your decision-making to create better email experiences.
3. Why it’s important to have a clear purpose and objectives for your email.
Speakers
Amy Leighton
Head of CRM
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