Using digital to secure a long term relationship with supporters: The Second Gift challenge
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Talk Details
One of the biggest challenges in fundraising is turning single interactions into lifelong relationships with supporters. The elusive “”second gift”” is often a key indicator of whether someone will become a long term donors or will soon lapse.
In this session, we will explore the challenges faced in creating multiple interactions with supporters, and focus on both ways of working and products that can increase the chances of someone coming back to give again.
Key learnings from session:
- Digital Fundraising Strategy
- Software tools
- Conversion rate optimisation personalisation
- Fundraising storytelling
- Ad tech
Speakers
Eoghan Beecher
Country Manager UK and Ireland
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