As Head of Membership Engagement & Relationships at Fundraising Everywhere, Cam creates outstanding member experiences and drives growth. A recognised sector leader, she has shaped fundraising compliance, championed inclusivity, and co-hosts Uncharitable, the UK’s leading conference on anti-racism and philanthropy.
What Makes A Great Supporter Experience?
An honest discussion about things you might not consider. This panel discussion into the meaning of supporter experience and its significance for organisations. Featuring Lesley Pinder, Supporter Experience Strategy, Design and Insight Expert; Cam St-Omer Donaldson, Head of Membership, Engagement, and Relationships at Fundraising Everywhere; Joe Jenkins, Executive Director of Social Impact at the Children’s Society; and Rachael Franklin, Director of Fundraising and Communications at Breast Cancer Now.
This session explores the nuances between supporter experience and donor retention, the impact of organisational structures on supporter relationships, and practical strategies for enhancing supporter experience. The discussion will include their insights, personal experiences, and actionable tips to help organisations foster genuine and effective connections with their supporters.
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What You'll Learn
1. How organisational structure and siloes impact supporter experience
2. How we measure success and what we value
3. Difference between supporter experience & supporter centricity and how to navigate that tension
4. Whose job is it to be responsible for supporter experience within your org
Your Speakers
Rachael Franklin
As Director of Fundraising, Communications and Engagement at Breast Cancer Now, Rachael oversees all their fundraising – from appeals and challenge events, to trusts and corporate partnerships. She’s worked most of her career in fundraising and communications. In every role, she’s always been focused on how to inspire people to give their time, money or support.
Joe Jenkins
Camille St-Omer Donaldson
Lesley Pinder
As a Supporter Experience Strategy, Design and Insight Expert, with decades of experience working within charities such as WaterAid, Lesley champions people-centred design to transform fundraising. A fundraiser, researcher, and supporter experience expert, she’s also a keen cycling coach, often found at Herne Hill Velodrome with a whistle in hand.
Watch The Webinar Now
Get instant access to the panel discussion from the 2024 Supporters Experience Conference and learn from our thought-leaders.
Attend The 2025 Conference
Want to learn how you can crack the code to supporter engagement and create memorable experiences? Sign up to this years event!
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