Who ‘owns’ your supporter? Breaking down silos for supporter experience
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Talk Details
We’ve all been there:
Arguing over who owns and looks after a supporter – from Community to Corporate to HNWI to Legacy to Campaigns and everything in between – and where does the money sit?
The dream is that a we speak to a supporter about all the different ways they can support us? But how can we do that when X needs to “own” the relationship and how do we incentivise, reward and evaluate?
We’ll share some common issues; look at multiple ways different organisations have approached the challenge.
And then we’ll share an Outward Mindset approach that busts the silos, revolutionises how we work and puts the supporter at the heart of everything.
Because “it all goes to the same pot” right? Right??!
Key learnings from this session:
- What charities have done/are doing to put the supporter at the centre and bust the silos.
- How a radical change in mindset “Outward Mindset” enables us to see beyond ourselves and busting the silos.
- Real life examples of how it’s worked and easy tools to help you go away and be more outward.
Speakers
Max Newton
Director of Fundraising
Lindsay Tilston Jones
Head of Community Fundraising
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