

Ami is the Supporter Engagement Manager at the British Red Cross, and loves to know that supporters are happy and enjoying supporting BRC. Ami has over 11 years of fundraising experience in little and large charities in the UK, Australia and New Zealand. She's worked across a range of specialisms in the sector including Community Fundraising, Direct Marketing, Innovation and Fundraising Campaigns. Career highlights include overseeing the creation of a 50ft inflatable barbecue in Brisbane's business district, and convincing a charity CEO to come to work in pyjamas - all in the name of alternative gifting. Outside of work and pandemic, you'll typically find her travelling somewhere new, she is always happiest by the sea
Join us for a session to hear how we adapted, prioritised and created a springboard for learning, during BRC’s Ukraine Emergency Appeal. We will talk you through how we decided what to test, how we measured, what we’ve learned so far and what we want to know next.
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