UK Giving Behaviours 2024
Dive into the latest UK donor trends with Anjali, Global Strategy Director at Blue State, as she uncovers key behaviors shaping the charitable landscape in 2023.
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Details
Dive into the latest UK donor trends with Anjali, Global Strategy Director at Blue State, as she uncovers key behaviors shaping the charitable landscape in 2023. With UK donations reaching a staggering £13.9 billion, the data reveals that donors are increasingly prioritizing quality over quantity. Discover how 90% of donors are supporting local and national causes, while younger generations and high-income households are stepping up their generosity. This session also highlights the growing impact of faith-based and ethnic minority communities, the rise in health charity donations, and the emerging trend of gaming for good.
Key learnings from this session:
- Value over volume continues
- Younger donors have shown a wave of generosity this year
- RG continues to see challenges
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