Why do people in take part in sponsored events?
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Talk Details
Did you know, there is a way to discover exactly why people take part in your sponsored events? Every fundraiser states on their online giving page exactly why they’re doing the event. Imagine how it would change your marketing if you knew the exact reasons people do events for you.
Join Jonathan for this session where he will talk through his recent study of the personal statements of over 250,000 event participants and what he discovered about the motivations of fundraisers and charities especially during the Covid-19 crisis.
Speakers
Jonathan Cook
Director
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