With 20 years of experience in the charity sector Jonathan Cook is an expert in organisational, fundraising and marketing strategy. He has worked with some of the largest overseas and UK charities, including Save the Children, the Royal Horticultural Society and Action for Children, as well as a governing UK political party. Jonathan uses a combination of insight, analysis & creativity to enable charities to develop innovative, inspirational and financially successful fundraising products. He set up one of the UK’s leading insight specialist consultancies, Insight-ful, in 2012.




Did you know, there is a way to discover exactly why people take part in your sponsored events? Every fundraiser states on their online giving page exactly why they’re doing the event. Imagine how it would change your marketing if you knew the exact reasons people do events for you. Join Jonathan for this session where he will talk through his recent study of the personal statements of over 250,000 event participants and what he discovered about the motivations of fundraisers and charities especially during the Covid-19 crisis.



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