Jonathan Cook
Director
Jonathan has spent a quarter of a century learning what makes donors tick.
Having studied, interviewed, and surveyed hundreds of thousands of charity supporters, Jonathan is able to help charities come up with amazing fundraising ideas that we know supporters will love.
My Previous Events
On Demand
Community Fundraising Conference 2026
The UK’s only conference designed to upskill, inspire – and destress – community fundraisers.
Going beyond what other charities are doing – looking above the parapet for society trends
Learn how to use supporter insights to quickly generate creative, timely fundraising ideas, and how to turn that knowledge into confident, well-informed experimentation.
What does innovation look like in Grants & Trusts?
Panel discussion on innovations in grant fundraising.
On Demand
Grants and Major Donors Conference 2022
Watch the Grants and Major Donors Conference 20225 on demand for case studies and best practice to help you succeed.
Fundraising Strategy Virtual Summit 2021
Featuring sessions with practical advice, case studies and opinion pieces from fundraising experts from around the world, our aim is to give you the skills, inspiration and confidence to shape and implement your organisation’s fundraising strategy so that you can change the world.
Why do people in take part in sponsored events?
Join Jonathan for this session where he will talk through his recent study of the personal statements of over 250,000 event participants and what he discovered about the motivations of fundraisers and charities especially during the Covid-19 crisis.
Virtual Fundraising Summit 2021
In 2021, online fundraising saw huge growth, and we were there to help guide you through it!