With more than 20 years experience in the charity and not-for-profit sector Jonathan Cook is an expert in organisational, fundraising and marketing strategy. He has worked with some of the largest overseas and UK charities, including Save the Children and Action for Children, as well as a governing UK political party, helping to raise over £80m between them. Jonathan uses a combination of insight, analysis and creativity to enable charities to develop innovative, inspirational and financially successful fundraising products.

Recent work includes development of the individual giving strategy for the WHO Foundation, developing analysis algorithm of Martin Lewis’ Money Saving Expert Coronavirus Emergency Fund and staff study for the NHS in London looking at impact of Covid-19 on staff welfare.