With 20 years of experience in the charity sector Jonathan Cook is an expert in organisational, fundraising and marketing strategy. He has worked with some of the largest overseas and UK charities, including Save the Children, the Royal Horticultural Society and Action for Children, as well as a governing UK political party. Jonathan uses a combination of insight, analysis & creativity to enable charities to develop innovative, inspirational and financially successful fundraising products. He set up one of the UK’s leading insight specialist consultancies, Insight-ful, in 2012.