Fundraising Analytics & KPIs: what success looks like beyond the budget
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Talk Details
Find out how Hampshire and Isle of Wight Air Ambulance has transformed its approach to community engagement by moving away from transactional fundraising and towards building meaningful supporter relationships.
Recognising that merchandise sales and leaflet distribution created little lasting impact, the charity developed interactive engagement tools designed to open doors, spark conversations and create memorable experiences.
This shift has opened doors to new corporate partnerships, increased year-round engagement opportunities, significantly grown the charity’s regular giving programme, and strengthened supporter loyalty.
Key learnings from this session:
Community engagement is not about visibility or one-off transactions, but about helping people connect with the cause, build lasting relationships, and ultimately become lifelong supporters.
Speakers
Keith Wilson
Director of Income and Engagement
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