Effective Use of Data & the CRM for Audience Engagement
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Talk Details
Fundraising strategy lives and dies by the quality of the data strategy framework. This session will cover some of the essential, smart and innovative ways that audience data should support impactful fundraising.
Key learnings from this session:
- Understand the key pillars of a successful supporter-led data strategy;
- Why your CRM is the foundation for a dynamic and effective engagement strategy; and
- Why data is the cornerstone.
Speakers
Stuart McCoy
Data Strategy Consultant
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