Fundraising and comms: two sides of the same coin?

You want to create more buzz on your charity’s social media for your fundraising events, but the communications team isn’t keen. This is a common problem faced by community and events fundraisers across the sector – but it doesn’t have to be this way. What if there was a way to steward your supporters on social media, whilst creating engaging content that meets both public fundraising and communications teams’ KPI’s? When done right, working with your comms colleagues can be transformational for your supporters. This session will discuss the challenges both public fundraising and communications teams have when wanting to use social media to tell stories and engage with supporters.

Key learnings from this session:

We’ll explore each team’s challenges and discuss how fundraisers and comms staff can overcome them together. You’ll hear advice, top tips and strategies on how to best work with comms colleagues to offer excellent stewardship to your supporters and audiences.