Audience interaction: Who, not where – online, channels, social media

Jack Biss, Open’s Digital Strategy Director, took part in a roundtable discussion at Fundraising Everywhere’s Charity Leadership Festival where we dove into the who, how and where of engaging audiences in an increasing digital world.

Open is a strategic and creative agency unashamedly focussed on driving response for their charity and not for profit clients around the globe. They have decades of audience led experience within their walls, and Jack brought their key learnings and a few nuggets of insight from Open’s work and his time in the commercial sector to the table during this roundtable session.

The discussion covers:

• What does it mean to be “Audience Led”
• Audience blindness in the charity sector and how to combat it
• Turning audience segmentation and personas into actionable segmentation