Beyond the Like Button: Cracking the £1 million code with Dementia UK’s Facebook fundraising strategy
Unlimited access from £25.00 / month
Become a member to gain unlimited access to our extensive content library, packed with valuable resources and insights on fundraising. Plus, stay ahead of the curve with free entry to all our upcoming events.
Talk Details
In our post-pandemic world, does Facebook fundraising still have the potential to revolutionise nonprofit fundraising and become a key pillar in your digital strategy?
Dementia UK sure thinks so and, by partnering with GivePanel and investing in their team, have truly harnessed the power of social media and crafted a robust fundraising approach that is both impactful and sustainable.
Tune in as GivePanel’s Head of Customer Success, Jill O’Herlihy, engages in an insightful conversation with Dementia UK trailblazers, Virtual Events Manager, Lucy Brown, and Virtual Events Executive, Lucy Canning, to discover how they built and scaled a Facebook Challenge programme that is now an integral pillar in their long-term digital fundraising roadmap.
Get ready to elevate your fundraising game and incorporate innovation into your approach – because in this digital age, success isn’t just measured in likes, but in £1 million milestones.
Key learnings from this session:
- Top tips for building out a long-term Facebook Challenge programme
- How to test and innovate with your social fundraising
- How GivePanel can help your nonprofit raise more and acquire new donors on Facebook
Speakers
Lucy Brown
Virtual Events Manager
Lucy Canning
Virtual Events Manager
Jill O’Herlihy
Head of Customer Success
Related Talks
How to plan story-driven and inspiring community stewardship journeys
Look at practical ways to identify and use storytelling within community fundraising, and how to create touchpoints that make supporters feel genuinely heard, valued, and connected to your cause.
How to set boundaries and spend your time where you’ll get the most return
This session explores setting confident boundaries and prioritising high-impact work, helping fundraisers protect their time, reduce reactive workload, and focus on what delivers the greatest value for supporters and organisations.
Fundraising Analytics & KPIs: what success looks like beyond the budget
A case study session on how Hampshire and Isle of Wight Air Ambulance shifted from transactional fundraising to meaningful community engagement, using interactive experiences to build stronger relationships, grow regular giving, and create lifelong supporters.
Your time saving matrix: supporter tiers for managing stewardship
Explore how to build a scalable, tiered stewardship approach that balances personalisation and efficiency, helping charities strengthen supporter relationships, improve retention, and maximise lifetime value with limited resources.