Driving low risk and high reward growth
Unlimited access from £25.00 / month
Become a member to gain unlimited access to our extensive content library, packed with valuable resources and insights on fundraising. Plus, stay ahead of the curve with free entry to all our upcoming events.
Talk Details
This session explores practical strategies for driving sustainable growth in the charity sector while minimising risks. Marc will share insights from his extensive experience and a recent analysis of thousands of runners’ data from 2024, revealing the trends shaping the future of fundraising through running events. Attendees will gain a deeper understanding of how data-driven decisions can support growth and discover actionable solutions to common challenges faced by charities.
Key learnings from this session:
- Understanding the rise in female participation in running events and its variations across different distances.
- Exploring why charities are four times more likely to see dropouts when registration fees are not applied.
- Debunking the “January Boom” myth and identifying optimal times to recruit fundraisers.
- Recognising the influence of Generation Z in driving a resurgence in running event participation.
- Leveraging training support to minimise injuries and reduce fundraiser dropout rates.
Speakers
Marc Roby
Chief Executive Officer
Related Talks
How AI and Data can help us understand staff wellbeing
Explore how Data and Agentic AI are revolutionising staff wellbeing across the UK retail sector.
Using AI and segmentation to boost email donations by 300%+: A case study
A step-by-step case study on Giving Analytics’ award-winning project with Muslim Charity – where we used LLMs to generate hyper-personalised emails at scale (30,000+) during Ramadan 2024.
CRM & Supporter Experience: Get Started and Keep going
Whether you’re a small charity using spreadsheets or gearing up for a full CRM rollout, this session will help you get started, keep momentum, and create a supporter experience that’s thoughtful, efficient, and sustainable.
Beyond the Map: Successes and Setbacks in Supporter Experience
This session will explore how charities can build more effective and connected supporter journeys by evolving their use of data, insight, and orchestration tools.