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Talk Details
This session explores practical strategies for driving sustainable growth in the charity sector while minimising risks. Marc will share insights from his extensive experience and a recent analysis of thousands of runners’ data from 2024, revealing the trends shaping the future of fundraising through running events. Attendees will gain a deeper understanding of how data-driven decisions can support growth and discover actionable solutions to common challenges faced by charities.
Key learnings from this session:
- Understanding the rise in female participation in running events and its variations across different distances.
- Exploring why charities are four times more likely to see dropouts when registration fees are not applied.
- Debunking the “January Boom” myth and identifying optimal times to recruit fundraisers.
- Recognising the influence of Generation Z in driving a resurgence in running event participation.
- Leveraging training support to minimise injuries and reduce fundraiser dropout rates.
Speakers
Marc Roby
Chief Executive Officer
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