FE Accelerator: Lottery Fundraising

Details

The UK lottery market is huge, and it’s still growing. For UK charities, lottery income topped over £1bn for the first time in 2024, and the channel has experienced 17% annual compound growth for the last ten years.

In the UK, almost two thirds of adults play or have played a lottery style game in the past twelve months, and for charities running lotteries, they often deliver more than just short-term income – the channel also act as a pipeline into long-term donors.

Join March’s Lottery Fundraising Accelerator to learn how to launch, grow, and scale your lottery giving programme.

Whether you’re just getting started or looking to take the next step, in just three hours our expert trainer George Collins, Chair of the Lotteries Council and Commercial Director of CFP Lottery and Raffles, will cover everything you need to be compliant, and fundraise successfully.

What you’ll learn (3-hour agenda)

Hour 1: Foundation

• Lay your base strong. You’ll get the legal, regulatory, policy and procedural clarity you need to run a lottery confidently.
• Licensing, compliance, minimum returns to cause (e.g. 20% rule)
• Risk, transparency and policy guardrails
• Best practice for launching a lottery responsibly

Hour 2: Grow

• Take your lottery from “just a sideline” to a reliable income source.
• Stewardship & retention: how to keep players engaged
• Journeys & player experience: from first ticket to lifetime supporter
• Acquisition & lead gen: how to find players cost-effectively
• Launch tactics: making your lottery appealing from day one

Hour 3: Scale & Innovate

• Push the boundaries. Explore new digital ideas and next-level growth strategies
• Digital platforms, apps, subscription models
• Tech innovations and integrations
• Creative experiments: gamification, tiered models, cross-product synergies
• How to model scale, manage risk, and justify investment

Why you should attend

• You’ll leave with a roadmap to start, launch or scale a lottery programme
• You’ll understand the legal and regulatory non-negotiables, so you stay compliant
• You’ll get ideas and tactics you can test immediately, not just high-level theory
• You’ll see how to make your lottery not just an income line – but a donor acquisition and loyalty tool
• You’ll be among peers doing the same work – network, learn, share

Full participation in FE Accelerator: Lottery Fundraising is applicable for 3 points in Category 1.B -Education of the CFRE International application for initial certification and/or recertification.