Individual Giving Conference 2026

The Email Soft Opt-in guidance has landed. Now what? We’ll explore what you can do to start planning for Soft Opt-in, and how you can use it to grow your email list ethically and effectively. How can fundraising and engagement teams make the most of these changes without compromising trust or compliance? In this session, we’ll break down what’s changed, what it means for your supporter acquisition and retention strategy, and what you could do next to start discussing soft opt-in in a way that’s smart, sustainable, and aligned with your charity’s values.

Charities spend a lot of time asking whether their communications are working. Not enough time asking how they make supporters feel, and what that actually does to giving behaviour over time.

This session shares findings from the SAFE Index, built around data from over a dozen charities, on the emotional drivers that keep supporters giving and the warning signs that show up long before lapse hits your income figures.

You’ll see how positive and negative emotions translate differently to donor commitment and value, how motivational profile shapes the way supporters respond to your communications, and how the emotional map helps charities understand where they stand relative to peers across the sector. If you want to build donor value and stop losing donors before you know you’re losing them, this session gives you the tools to start.

Maximise every moment: making every gift go further
Speaker: Victoria Read, Senior Customer Success Manager, Funraisin, Fernanda Salerno, Projects Manager, Funraisin

In this session, we will be sharing some beautiful and inspiring examples of appeals and strategies to optimise every campaign, interaction, and upsell moment, and to create a moment that really matters and a movement. We will look at how you can maximise every action and moment of a gift.

Key Learnings:
– How to drive urgency and scarcity within a campaign.
– How to build and engage a community around an appeal.
– Easy real-life tactics on what visuals and interactions matter and how they compound growth and create upsell moments.

Unlocking F2F Performance: Partnerships, KPIs & Scalable Growth
Speaker: Kelvin Hopkins, Founder & CEO, The Professional Fundraiser

Face-to-face fundraising is a powerhouse for donor acquisition, yet many charities find themselves stuck in a cycle of underperforming campaigns and mismatched agency partnerships. If your results aren’t meeting the mark, it’s time to look under the hood.

Speaker: Sinem Bilen-Onabanjo, Head of Legacy Engagement, Oxfam GB

Legacy giving shouldn’t be treated as a separate fundraising product or conversation. Instead, it should emerge naturally from the relationships we build with supporters throughout their journey.

This session explores how Individual Giving programmes can create the conditions for meaningful legacy engagement by focusing on supporters’ motivations, values and identities rather than channels or fundraising asks. Drawing on practical examples from Oxfam’s supporter journeys, persona development, stewardship programme and the *Stay in the Fight* campaign, it will demonstrate how legacy can be introduced as a natural continuation of a supporter’s lifelong commitment to a cause.

The session will also challenge the idea that legacy fundraising belongs solely to specialist teams, exploring how stewardship, volunteering, campaigning and supporter care all play a role in creating opportunities for legacy conversations.

Ultimately, successful legacy fundraising is less about identifying the perfect moment to ask and more about embedding legacy thinking across the supporter experience, enabling people to see how the values they champion today can continue to shape the future long after they’re gone.