Thursday 30th April @ 10:00 BST

What Companies Want from Charity Partnerships

We’ll explore what sits behind corporate giving decisions and what “value” really means from a company’s perspective

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About The Session

Stop Guessing. Start Knowing.

You’ve crafted the perfect pitch. Researched the company. Prepared your case for support. But do you actually know what companies want from charity partnerships?

Most fundraisers are guessing. We assume companies care about impact reports, brand alignment, and employee engagement. We lead with what we think matters.

But what if we’re getting it wrong?

This free webinar explores what companies genuinely value in charity partnerships – from the corporate perspective.

What You’ll Learn

Understand what sits behind corporate giving decisions and what “value” really means from a company’s perspective.

You’ll discover:

  • How partnership decisions are really made inside companies
  • What companies actually prioritise when choosing charity partners
  • The commercial realities that shape corporate giving
  • What makes partnerships sustainable versus transactional
  • How to position your charity to meet corporate expectations

This isn’t about learning to manipulate companies. It’s about genuinely understanding their perspective so you can build partnerships that work for both sides.

Who Should Attend

This webinar is for:

  • Corporate fundraising managers and officers
  • Anyone building or managing corporate partnerships
  • Fundraisers who pitch to companies and want better success rates
  • Charity leaders making strategic decisions about corporate income

Whether you’re building your first corporate partnership or managing long-term relationships, this session will help you approach companies with more confidence and clarity.

Why This Matters

The corporate fundraising landscape is worth £4.25 billion annually in the UK. Companies have money to give.

Most corporate fundraising advice comes from other fundraisers. It’s helpful, but it’s one-sided. We know what we think companies want. We rarely hear directly from the companies themselves.

This webinar closes that gap.

By understanding the corporate perspective – the pressures they face, the priorities they balance, the conversations that happen before they say yes or no – you can build stronger pitches, more sustainable partnerships, and relationships that actually last.

Event Details

Date: Wednesday, 30 April 2026
Time: 10:00am BST
Format: Free virtual webinar
Duration: Approximately 60 minutes
Access: Live session with Q&A + on-demand replay
Cost: FREE – no ticket required

Simply register to secure your place.

Register Now

Stop guessing what companies want. Start knowing.

The gap between what we think companies care about and what they actually prioritise is costing charities partnerships, income, and opportunities.

Close that gap. Register for this free webinar and understand the corporate perspective on charity partnerships.

Free webinar | 30 April 2026 | 10:00am BST

Speakers

Partner