From attraction to conversion – how continuity drives success
Unlimited access from £25.00 / month
Become a member to gain unlimited access to our extensive content library, packed with valuable resources and insights on fundraising. Plus, stay ahead of the curve with free entry to all our upcoming events.
Talk Details
In this session we will explore why continuity between recruitment and conversion is key, not only in delivering strong initial conversion rates, but also in connecting you with supporters who have the propensity to become loyal, enagaged long term donors.
Key learnings from this session:
- Why continuity is important
- What continuity looks like – and what it doesnt
- How to work across teams to ensure continuity
Speakers
Karen Gay
Director of Fundraising and Operations
Jade Deeley
Head of Individual Giving
Dave Ramsey
Telemarketing Manager
Related Talks
Building Your In-house Telephone Team: How to Get Started and What calls to prioritise
Learn how to confidently set up an in-house telephone fundraising team
Pick up the phone with confidence!
In this session Simon will give you the tools you need to make calls your supporters WANT to receive.
Case study: behind the scenes of Greenpeace’s telephone fundraising
This session provides an in-depth look at Greenpeace UK’s lead generation funnel, detailing how it integrates with our telephone fundraising
Let’s replace Telephone Fundraisers with robots
Focus on being efficient first before assuming that new gadgets are the solution.