From attraction to conversion – how continuity drives success
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Talk Details
In this session we will explore why continuity between recruitment and conversion is key, not only in delivering strong initial conversion rates, but also in connecting you with supporters who have the propensity to become loyal, enagaged long term donors.
Key learnings from this session:
- Why continuity is important
- What continuity looks like – and what it doesnt
- How to work across teams to ensure continuity
Speakers
Karen Gay
Director of Fundraising and Operations
Jade Deeley
Head of Individual Giving
Dave Ramsay
Telemarketing Strategy and Governance
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