How to communicate with companies

We are inundated with information every day – from TikToks to billboards, people are vying for our attention everywhere we go. This scrap for attention is starting to really impact corporate fundraisers: the average office worker receives 121 emails a day, meaning our approaches to companies are often getting ignored.

Ann Avarne moved from the world of private banking to the world of corporate fundraising in May 2023. In that time, she’s brought her understanding of what corporates need to the softness of how charities communicate.
Working with Fireside Fundraising, she’s been able to find a ‘best of both worlds’ approach that has landed new partnerships, hit targets and she is now looking to grow her team.

In this session, Andy from Fireside will share some of the frameworks that’ve underpinned this effective communication – Ann will then give live examples from DEBRA’s corporate partnerships programme. You’ll leave with a clear framework for improving your communication and a clear understanding of how/why DEBRA are nailing their corporate comms.

Key learnings from this session:

1. How to cut through the noise in an increasingly competitive corporate fundraising landscape.
2. A five-step framework for how to tell a story in a boardroom that’ll get the company climbing over the table to support you.
3. How to adapt that story to writing so that colleagues can become advocates for your cause.