Lessons learned from moving our partnerships activation online
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Talk Details
More than three-quarters of Chance to Shine’s corporate income comes from two commercial sponsorships with NatWest and Yorkshire Tea. Both partnerships typically rely on in person activations with ambassadors and participants, presenting huge challenges to our 2020 plans. This session unpicks how we were still able to activate both partnerships through virtual activations and the key lessons we will take into future years, regardless of future restrictions on movement.
Speakers
Charlie Baxter
Corporate Partnerships Manager
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