How Companies Give (and Who They Give To)

Details

There’s a lot of anecdotal evidence about which companies make good corporate fundraising prospects. Maybe someone in your leadership team got their fingers burnt by the insurance industry, so now they think no charity should go near it. Or perhaps your boss had huge success with fashion brands a decade ago and decided they’re the silver bullet. But the truth, as always, is more nuanced.

Ziptrix have crunched the numbers on over 18,000 unique corporate partnerships and Fireside Fundraising have added their insights to finally give a robust, evidence-based insights to the question of who will give to charities like yours… and whether Charity of the Year is worth it for a charity like you. We’ll explore what the data tells us about corporate giving, moving beyond assumptions and anecdotes to understand the patterns that really matter. You’ll leave with a clearer picture of where to focus your prospecting and how to make smarter decisions about your corporate fundraising strategy.

Key Learnings:

– Which industries are most likely to give to charities like yours
– Which industries are most likely to give money
– How company size, location and other factors change corporate giving behaviour

Can’t attend the live webinar? No worries! It will be recorded and available to watch on demand.

Full participation in How Companies Give (and Who They Give To) is applicable for 1 points in Category 1.B -Education of the CFRE International application for initial certification and/or recertification.