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Transform your digital function with Carmen Barlow’s battle-tested frameworks

In this session, we’ll explore how hundreds of grassroots charities have overcome the most common digital challenges – from a lack of confidence to not knowing where to start.

Join Zoe Amar for a mid-survey snapshot from the 2025 Charity Digital Skills Report.

In this session, we’ll break down what’s changed, what it means for your supporter acquisition and retention strategy, and what you could do next to start discussing soft opt-in in a way that’s smart, sustainable, and aligned with your charity’s values.

We will explore how younger donors are using GoFundMe as a way to respond to trends and news that they see break particularly via social media.

In this session we show several case studies on how to evolve your digital programme to be less reliant on Meta, and have a wider fuller-funnel approach to planning digital campaigns that deliver better ROI.

In this session, we will explore the challenges faced in creating multiple interactions with supporters, and focus on both ways of working and products that can increase the chances of someone coming back to give again.

This session takes stock of where we are now: what’s still working, what’s stalling, and what’s coming next.

Join this session to learn how to optimise your charity’s emails to make them count. In this session, JustGiving’s Head of CRM, Paul Taylor will take you through planning, building, crafting and sending the perfect email.