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This session is suitable for anyone in the charity fundraising sector who is supporting and communicating with people who are living with bereavement.

In March 2025, Mind launched a dedicated In Memory cash journey – our first tailored email stewardship programme for supporters giving in memory of a loved one.

Discover how Guide Dogs created and developed a flagship in memory appeal as a loved in life charity.

This session explores the use of paid Facebook advertising to attract new leads with potential interest in leaving a legacy gift to the RSPB.

This session explores how the Trust is embedding legacy awareness across its organisation through collaboration, strategic internal engagement and storytelling.

In this fast moving session, we will explore the potential impact of a range of policy and legislative changes on legacy fundraising and ultimately, legacy income.

In this session, Holly Eggleston – Legacy Lead at Aha Agency – makes the case for insight-led fundraising that’s as strategic as it is striking.

Join us, to uncover exactly what a great supporter experience can look like – and how your legacy planning can play a crucial part.

Using exclusive data and real examples, this session will offer fresh ideas and practical tips you can put into action straight away to unlock more gifts in wills and grow your legacy income.

In this session, hear from fundraising and engagement experts using creative tactics to turn passive audiences into active participants.

In this session, we’ll explore how to move beyond the transaction and use contactless technology as a tool for capturing vital supporter data

This session looks at recruiting donors through above the line channels, such as radio, out of home, and press, and how Alzheimer’s Society has achieved great results by leaning into these more traditional media channels.

This session explores how charities can improve their dialogue fundraising channels through the use of innovation, with inspiration from an unlikely source.

Join us to learn how your charity can prepare to make the most of this significant opportunity and reinvigorate your fundraising efforts.

In this session, we explore how beginning with hope, success, and the positive impact of generosity can forge deeper connections, inspire long-term engagement, and align with values like dignity, partnership, and decolonisation.

In this session, Rhia shares how her organisation transformed a routine postal appeal into a supporter-led communication that not only deepened connections but also achieved a remarkable 67% uplift in income.