2026 Non-Profit Trends in Relationship-Focused Fundraising
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Details
The fundraising landscape is always changing and evolving. Even tactics that have worked in the past need to be reviewed and adapted if you’re going to stay in tune with your donors. So, what’s most important for you to focus on as you refine your strategy in 2026?
In this session, we’ll unpack three of the biggest trends shaping the future of fundraising. We’ll explore why donors are increasingly responding to economic turmoil the way they respond to disasters, what that shift means for your messaging and donor engagement, and how you can meet supporters in moments of heightened urgency. We’ll also discuss why your organisation’s financial security increasingly depends on tapping into new giving vehicles, including the continued growth of Donor-Advised Funds (DAFs), and how charities can position themselves to capture these gifts more effectively.
Finally, we’ll cut through the hype surrounding artificial intelligence, exploring how AI is settling into its intended role as a practical fundraising support tool, helping teams work more efficiently, personalise donor communications, and strengthen donor relationships without replacing the human connection at the heart of philanthropy.
Key Learnings
- Understand the most important fundraising trends shaping the nonprofit sector in 2026.
- Adapt your fundraising strategy to meet changing donor expectations and behaviours.
- Build deeper, more meaningful relationships that increase donor loyalty and lifetime value.
- Balance digital innovation with authentic, human-centred fundraising.
- Respond confidently to economic uncertainty while maintaining fundraising momentum.
- Prioritise the strategies and tactics that will have the greatest impact on your fundraising success in the year ahead
The views expressed are the speaker’s own and don’t necessarily reflect the positions of Fundraising Everywhere. Content from guest speakers may reflect different approaches, experiences, or perspectives to those covered in other events and training.
Speakers
Andy Milligan
Managing Director
Jeff Schreifels
Principal and Owner
Diana Frazier
Sr. Client Experience Leader
Matt Gill
Client Experience Leader
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