Beyond the welcome: cross-channel TM strategies to raise more money

We’re bringing in tens of thousands of supporters through face-to-face fundraising, where every relationship starts with a conversation. Then quite quickly, that conversation stops.

From that point on, most journeys become passive. Emails and journeys are well thought through, but there is very little human contact. Most organisations are already running welcome calls, but in practice they are often under-used or treated as a one-off touchpoint.

This session focuses on what actually happens when you keep the conversation going.

Drawing on experience building telemarketing programmes in-house and now standing up a new operation within an established F2F agency, Dave will share what he is seeing in delivery right now – where value is being missed, and what changes when calling is embedded more naturally into the supporter journey rather than treated as a fixed campaign.

The session will explore how welcome and other calls can play a more commercial role, and how continuing the conversation can support retention, engagement and long-term value without needing to redesign your whole programme.

You’ll leave with a clearer view of where conversation has the biggest impact, what’s currently being under-used, and how to get more from activity you’re already running.

Key learnings from this session:

• Where telemarketing is currently under-used in the supporter journey
• What changes when conversation is treated as ongoing, not one-off
• How welcome calling can play a more commercial role
• Practical ways to get more value from existing activity