Creative Approaches to Prospect Research with Wonu Owoade

Creative Approaches to Prospect Research


Prospect research is a fundamental aspect of any organisation’s fundraising strategy. It helps you determine new funders and funding opportunities that are aligned with your mission and can help sustain and scale the work you do.

In this session, I will provide you with tips and tricks based on my experience with how to conduct successful prospect research and donor profiling for your organisation.

In this session, we will cover:

  • Tactics and tools which you can use to expand your research findings.
  • How taking an intersectional approach to prospect research can open up new avenues/possibilities to secure funding.
  • How to assess at what capacity a funder can give and how to be confident that you’re pitching your funding ask at the right level.
  • How to ensure you are meeting compliant GDPR/record-keeping requirements when conducting prospect research.

Key learnings from this session:

  1. Tools and techniques you can use to widen your prospect research findings
  2. How to determine your funding ask to a prospective new donor
  3. How to ensure you meet GDPR/recordkeeping compliance when conducting prospect research


Speakers are added to our events as we receive their details and are updated continuously. These events achieve the goals set out in our EDI commitment.

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