Are there scenarios in which it would be unethical to market or accept legacy gifts?

In this session, Claire Routley and Sanita Guddu explore this to help you to determine whether you may need to implement an ethical policy.

Key learnings of this session:

• what does ethics mean in the legacy fundraising context
• is your current approach likely to affect legacy donations
• how to show your donors you are ethical in your marketing
• how to be donor centred in your approach